Editor cut sheet · September 2026

InstaMe. Five cuts, ready to build.

Blue = generate voiceover. Gold = use the linked clip’s own voice. Gray = original sound.

• Generate blue VO for C1, C2, C5 and C6. C4 uses the founder’s own recorded words only. Copy buttons contain only words to generate.
• C2 reaction and all C4 speech: use linked original audio. C2 VO goes before/after the reaction only. No music on C2/C4; keep real sound underneath all cuts.
• Keep the correct dog and design together: Ollie in C1/C2; Pinkie in C5. No stock or generated shots.
• End cards: product fills frame + InstaMe logo + the exact listed line/CTA, held 3s. “From $23” is a placeholder: confirm price and any shipping claim with InstaMe before export.
• Use original Drive files for editing. Timecodes below are source search points; trim on complete words.

C1, C2, C5 and C6 revised using winning ad scripts.md: one buyer, one promise, evidence that pays off the hook, and one free-preview action. C4 remains exactly as in the restored version.

C1 · 30s

See YOUR dog before you pay.

• Hook: narrator + real dog/phone + ‘See YOUR dog before you pay.’ Begin on a recognizable face, with no brand introduction or empty camera-roll scrolling.
• Show the actual preview flow and matching Ollie floral print. The ears/markings beat answers the buying concern; do not promise perfect likeness for every photo.
• 30s total; four body overlays plus hook and the prescribed 3s end card. Keep the existing source pool, natural sound and correct dog/design continuity.

Objection → demo → proof · Alex, the likeness-conscious owner · solution-aware
Red thread: a pretty picture is not enough if it misses your dog. The hook challenges buying unseen; the body shows how to inspect the actual preview; the matching print makes it tangible; the CTA lets the viewer do the same with their own photo.

Audio script

Don't pay for a pet portrait you haven't seen.
A cute dog isn't necessarily your dog.
With InstaMe, upload a photo and see your portrait before you buy.
Check the eyes. The ears. Those little markings.
Then see that same face on a real print.
Try your photo free. Pay only if you love it.

Picture & captions

End card · 3sFree preview. From $23. Pay only if you love it. · CTA: Try it free.

The brief uses From $23 as a placeholder. Confirm the applicable price before export; it must not imply the pictured framed portrait or full collection costs $23.

C2 · 40s

A dog-themed gift? Make it THEIR dog.

• Lead on the existing Ollie-and-mug shot with immediate narrator audio and a pet-specific overlay. The visual answers who ‘their dog’ is; the recipient’s discovery follows.
• Keep IMG_6870 00:01.60–00:20.00 uncut at 1× with its own audio. No narrator, music or added sound over the reaction, and no customer/testimonial label.
• The body is about the recipient and their dog, not catalogue breadth. Keep the matching mug preview, mug close-up and couple footage. 40s including the prescribed 3s end card.

Gift story / AIDA · Sam, the thoughtful gift buyer · problem-aware
Red thread: a generic dog gift says they like dogs; their own dog's face makes it personal. The hook makes that distinction, the uninterrupted discovery provides the payoff, the photo-to-mug explanation makes it achievable, and the CTA helps the viewer create it for their person.

Audio script

A dog on a mug? Make it THEIR dog.
A gift that says, 'I know who your favorite is.'
InstaMe turns one photo into a mug for their morning coffee.
Upload their dog's photo. Preview their gift free before buying.

Picture & captions

End card · 3sMade from one photo. From $23 — preview it free first. · CTA: Make theirs.

The brief uses From $23 as a placeholder. Confirm the applicable price before export; it must not imply the pictured framed portrait or full collection costs $23.

C4 · 60s story + 30s cut

Why I built InstaMe

• Lead with the 60s story: Pinkie’s likeness → founder’s purpose → design work and imperfect attempts → the little details → preview yours. The required 30s cut is below.
• Use only the linked recorded voices. Keep warmth, laughs and pauses; no generated founder VO or music. Captions only if unclear, plus the brief’s suggested opening caption.
• Keep Pinkie consistent across mug, portrait and preview; keep the real temperature question/answer intact. Design development time is not order turnaround time.

Audio script

Picture & captions

End card · 3s Upload one photo. See yours in seconds — free. · CTA: Try it free.

C5 · 25s

You can’t put your dog on everything. Watch this.

• Start the joke in the first frame with Pinkie and the royal portrait already visible. Narrator is playful and conversational, not a testimonial or invented customer story.
• Four quick same-Pinkie products at 4–8s: modern portrait, royal portrait, mug, ornament. The wall gets the first two beats, then coffee, then Christmas. No tote, T-shirt or mixed-dog wide shot.
• Keep 25s and the existing product sources. Confirm ornament availability before export. All hook options connect to the same four-product payoff and one-photo CTA.

Playful challenge / AIDA · Morgan, the dog-obsessed home buyer · unaware of the range
Red thread: ‘how far can one pet photo go?’ The hook opens a playful challenge, four products answer it visually, the body connects the collection to a face the owner loves, the real dog supplies the punchline, and the CTA asks for just one photo.

Audio script

You can't put your dog on everything. Watch this.
The wall. Your coffee. Even the Christmas tree.
One photo becomes a whole collection, starring the face you never get tired of.
The original? Still in charge.
Upload your dog's photo. See your favorite free.

Picture & captions

End card · 3sAll made from one photo. From $23 — preview it free. · CTA: Start with one photo.

The brief uses From $23 as a placeholder. Confirm the applicable price before export; it must not imply the pictured framed portrait or full collection costs $23.

C6 · 20s

Just a digital pet portrait? Watch this.

• Immediate spoken hook over the actual press closing. Pair it with ‘Your pet photo. A real mug.’ so the pet and product are clear on mute. Tight crop around the moving lid, mug and hand; no quiet ambient-only opening.
• One coherent Ollie mug sequence: printed transfer → wrap → press → matching finished mug. Keep original handling and machine sound between phrases. No portrait used as this mug’s finished result.
• 20s total. Two supported machine openers, both joining the same body at 4s. No invented peel shot, stock impact sound, printing-location claim, delivery promise or claim about all orders.

Objection → process proof → useful result · Morgan, the practical keepsake buyer · solution-aware
Red thread: the buyer is getting a physical keepsake, not stopping at a screen image. The hook raises that doubt, actual making footage answers it, the same finished mug proves the result, and morning coffee supplies the reason to want it. The free preview is the easy next step.

Audio script

Think it's just a digital pet portrait? Watch this.
The design is printed, then wrapped around the mug.
Into the press.
Now that favorite face can join you for morning coffee.
Upload a photo. Preview yours free.

Picture & captions

End card · 3sSee yours free first. From $23. · CTA: Try it free.

The brief uses From $23 as a placeholder. Confirm the applicable price before export; it must not imply the pictured framed portrait or full collection costs $23.

Find your clip

Footage shelf

Times are source-file minutes:seconds. Trim on the original audio; download original files to edit.

Export checklist

• H.264 MP4 · 30fps · stereo · around −14 LUFS.
• Each approved opener: full 9:16 ad, 1080 × 1920, captioned + clean. Lead A also in 4:5, 1080 × 1350, captioned + clean.
• Captions: bold sans-serif, 1–2 lines, y=384–1536. Keep faces/products within y=285–1635 for the central 4:5 crop; match dog/print colour.
• Clean = no added text, logo or CTA. End card stays 3s in the captioned version.
• Name: C1_hookA_9x16_captions.mp4 / C1_hookA_9x16_clean.mp4. Add _30s or _60s to C4 filenames.
• Deliver the final source take log. Three openers are preferred; two strong ones are fine.
• No stock, generated shots, filters or stickers. Only slow footage verified as 60fps; keep C2’s protected reaction real time. Confirm placeholder price before export.