Editor cut sheet · September 2026

InstaMe. Five cuts, ready to build.

Blue = generate voiceover. Gold = use the linked clip’s own voice. Gray = original sound.

All footage ↗Gifting footage ↗Download VOTake log
  • Generate VO for C1 and C5 only. Warm, conversational US delivery; about 140–150 words/minute. Keep the voice distinct from the founder. Use “Copy VO only” or download the text.
  • C2 and C4: use the real recorded voices. C6: original machine/handling sound. No music on C2 or C4.
  • Keep the correct dog and design together: Ollie in C1/C2; Pinkie in C5. No stock or generated shots.
  • End cards: product + InstaMe logo + the listed line/CTA, held 3s. Omit price until confirmed; $23 is only a placeholder.
  • Use original Drive files for editing. Timecodes below are source search points; trim on complete words.
C1 · 30sWill it look like your dog?Preview demo · new VOC2 · 34sWatch his faceGift reaction · original audioC4 · ≈52s lead + 30s cutIt started with a gift for GrandmaFounder · original audioC5 · 25sOne dog. A whole personality.Haul · new VOC6 · 20sFrom a preview to something you can holdProcess · original sound

C1 · 30s

Will it look like your dog?

  • Generate the blue VO below. The free preview answers “will it look like my dog?” before we show the physical print.
  • Keep the phone demonstration visible; only accelerate the wait. No 10-second promise.
Actual phone preview · IMG_6849, ~11s
Actual phone preview · IMG_6849, ~11s
Matching real print · IMG_6858, ~4s
Matching real print · IMG_6858, ~4s
Ollie + the physical portrait · IMG_6872, ~3s
Ollie + the physical portrait · IMG_6872, ~3s

Audio script

01 · GENERATE VO 0:00–0:03.5

Will it actually look like your dog?

02 · GENERATE VO 0:03.5–0:08.5

With InstaMe, you can see the design before you buy.

03 · GENERATE VO 0:08.5–0:17

Choose a pet photo and open the preview. Check their markings, their expression. Make sure it really feels like your pet.

04 · GENERATE VO 0:17–0:24

Then turn that favorite face into a real portrait. Something to smile at every time you walk past.

05 · GENERATE VO 0:24–0:27

Try your preview free.

Picture & captions

Ad timePicture / sourceOverlay
0:00–0:03.5Ollie beside the phone preview.IMG_6849.MOV · 00:10.70–00:14.20 ↗Will it look like your dog?
0:03.5–0:08.5Photo choices → real loading screen → floral reveal.IMG_6849.MOV · 00:07.60–00:12.60 ↗See it before you buy.
0:08.5–0:17Hold the phone detail, then match-cut to the same real floral print.IMG_6849.MOV · 00:11.00–00:15.00 ↗IMG_6858.MOV · 00:02.50–00:07.00 ↗Their face. Their little details.
0:17–0:24Ollie with the floral portrait; then the print being lifted from the printer.IMG_6872.MOV · 00:00.80–00:04.80 ↗IMG_6851.MOV · 00:00.00–00:03.00 ↗From your phone. Into your home.
0:24–0:27Hold the physical floral print under the spoken CTA.IMG_6858.MOV · 00:03.70–00:06.70 ↗None.
0:27–0:30Hold/freeze the last clean product frame; add logo and end-card copy.IMG_6858.MOV · 00:06.00–00:07.00 ↗Free preview. Pay only if you love it. / Try it free.

End card · 3s Free preview. Pay only if you love it. · Try it free.

Alternative openers · keep the same body

B · real print first

  • Generate VO: “This started as a photo on a phone.”
  • Replace 0:00–0:03.5 only.
IMG_6858.MOV · 00:03.20–00:06.70 ↗

C · camera roll first

  • Generate VO: “That favorite photo deserves more than your camera roll.”
  • Allow 4s for this opener; the shared body stays unchanged.
IMG_6838.MOV · 00:07.00–00:11.00 ↗

C2 · 34s

Watch his face

  • Generate no VO. Keep IMG_6870 source 00:01.60–00:28.00 continuous: handover, unwrap, reaction, then Ollie and the mug.
  • The gaps between spoken lines are real wrapping, laughter and dog sound. Do not close them with jump cuts. Never label the performers as customers.
Handover · IMG_6870, ~3s
Handover · IMG_6870, ~3s
The uncut payoff · IMG_6870, ~14.7s
The uncut payoff · IMG_6870, ~14.7s
The same mug and dog · IMG_6870, ~26s
The same mug and dog · IMG_6870, ~26s

Audio script

01 · USE ORIGINAL CLIP AUDIO 0:00.2–0:01.54
IMG_6870.MOV · 00:01.80–00:03.14 ↗

This is for you!

02 · USE ORIGINAL CLIP AUDIO 0:12.06–0:16.14
IMG_6870.MOV · 00:13.66–00:17.74 ↗

Oh my god, it looks so good! Look at you, Ollie!

03 · USE ORIGINAL CLIP AUDIO 0:22.44–0:26.4
IMG_6870.MOV · 00:24.04–00:28.00 ↗

Oh, that’s good! Good! Oh, that’s so good!

Picture & captions

Ad timePicture / sourceOverlay
0:00–0:26.4One continuous clip. Start after the off-camera “Go!” Keep the unwrap and reaction intact; let the later close-up reveal Ollie beside his mug.IMG_6870.MOV · 00:01.60–00:28.00 ↗0–3s: Watch his face. After 18.4s: His dog. On his gift.
0:26.4–0:30.8Ollie’s actual mug preview on the phone.IMG_6848.MOV · 00:02.20–00:06.60 ↗Preview theirs before you buy.
0:30.8–0:33.8Freeze the clean mug close-up; add logo and end card.IMG_6870.MOV · 00:25.00–00:28.00 ↗Made from one photo. Preview it free first. / Make theirs.

End card · 3s Made from one photo. Preview it free first. · Make theirs.

Alternative openers · keep the same body

B · just before the reveal

  • No VO. Overlay: “Wait for it.”
  • Use a 3s teaser, then play source 01.60–28.00 continuously. Total ≈37s.
IMG_6870.MOV · 00:10.10–00:13.10 ↗

C · dog + mug first

  • No VO. Overlay: “The gift has his dog on it.”
  • Use a 3s teaser, then play source 01.60–28.00 continuously. Total ≈37s.
IMG_6870.MOV · 00:24.90–00:27.90 ↗

C4 · ≈52s lead + 30s cut

It started with a gift for Grandma

  • Generate no VO. Use her original speech below; leave natural breaths. No music.
  • The story is Grandma’s Reddy blanket. Later Pinkie footage illustrates today’s products, not the original gift.
  • Lead with the fuller story; the shorter 30s assembly is below.
Origin story · Why Start InstaMe
Origin story · Why Start InstaMe
Founder and dogs · IMG_6778
Founder and dogs · IMG_6778
Present-day Pinkie reveal · Portrait Finished
Present-day Pinkie reveal · Portrait Finished

Audio script

01 · USE ORIGINAL CLIP AUDIO 0:00–0:04.3
Why Start InstaMe.MOV · 01:02.50–01:06.80 ↗

I want something not just with the photo, I want something more artsy.

02 · USE ORIGINAL CLIP AUDIO 0:04.3–0:14
Why Start InstaMe.MOV · 00:28.94–00:38.64 ↗

So for my husband’s 96-year-old grandma’s birthday, I used AI to design a blanket for her with our dog, Reddy.

03 · USE ORIGINAL CLIP AUDIO 0:14–0:20.2
Why Start InstaMe.MOV · 00:56.16–01:02.40 ↗

So I thought if I make her a little blanket, she will feel like Reddy is with her the whole time.

04 · USE ORIGINAL CLIP AUDIO 0:20.2–0:31.4
Why Start InstaMe.MOV · 01:39.24–01:50.42 ↗

Oh my god, this brings people so much joy. I wonder if more people would love to spread the joy with their pets with items that has a little more design than just a photo.

05 · USE ORIGINAL CLIP AUDIO 0:31.4–0:42.4
Why Start InstaMe.MOV · 02:04.18–02:15.16 ↗

And when people are ready to see the design, you only take some 30 seconds to see the design and to decide if they love it or not. And then they can purchase the item easily.

06 · USE ORIGINAL CLIP AUDIO 0:42.4–0:48.4
Portrait Finished.MOV · 00:09.38–00:15.34 ↗

Oh, look at this! Our Pinkie as a queen!

Picture & captions

Ad timePicture / sourceOverlay
0:00–0:04.3Founder talking. Use the exact hook audio above.Why Start InstaMe.MOV · 01:02.50–01:06.80 ↗Verbatim only if audio needs help.
0:04.3–0:14Stay with her while she explains the blanket.Why Start InstaMe.MOV · 00:28.94–00:38.64 ↗None.
0:14–0:20.2Founder talking; optionally cover the last 3s with her and the dogs.Why Start InstaMe.MOV · 00:56.16–01:02.40 ↗IMG_6778.MOV · 00:01.00–00:04.00 ↗None.
0:20.2–0:31.4Back to her face for the reason behind InstaMe.Why Start InstaMe.MOV · 01:39.24–01:50.42 ↗None.
0:31.4–0:42.4Keep the founder audio. Cover the middle with Pinkie and the royal preview; return to her at the end.Why Start InstaMe.MOV · 02:04.18–02:15.16 ↗Pinkie Royal Portrait.MOV · 00:05.00–00:13.70 ↗None. Do not add a 30s timer.
0:42.4–0:48.4Cut to Portrait Finished. Its own reveal audio replaces the interview audio.Portrait Finished.MOV · 00:09.38–00:15.34 ↗None.
0:48.4–0:51.4Royal Pinkie portrait still + actual logo + end card.IMG_6963.HEIC · Still image ↗Upload one photo. See yours in seconds — free. / Try it free.

End card · 3s Upload one photo. See yours in seconds — free. · Try it free.

Alternative openers · keep the same body

B · joy first

  • Original audio: “Oh my god, this brings people so much joy.”
  • Replace the lead opener; keep the rest.
Why Start InstaMe.MOV · 01:39.24–01:42.10 ↗

C · design first

  • Original audio: “I really love designing and art.”
  • Allow a natural ~3s opener. Keep the rest.
Why Start InstaMe.MOV · 00:22.70–00:25.10 ↗
30-second founder cut · original audio only
  • Same story, fewer beats. Keep the preview explanation. No new VO.
01 · USE ORIGINAL CLIP AUDIO 0:00–0:03
Why Start InstaMe.MOV · 01:39.24–01:42.10 ↗

Oh my god, this brings people so much joy.

02 · USE ORIGINAL CLIP AUDIO 0:03–0:13
Why Start InstaMe.MOV · 00:28.94–00:38.64 ↗

So for my husband’s 96-year-old grandma’s birthday, I used AI to design a blanket for her with our dog, Reddy.

03 · USE ORIGINAL CLIP AUDIO 0:13–0:24
Why Start InstaMe.MOV · 02:04.18–02:15.16 ↗

And when people are ready to see the design, you only take some 30 seconds to see the design and to decide if they love it or not. And then they can purchase the item easily.

04 · USE ORIGINAL CLIP AUDIO 0:24–0:27
Portrait Finished.MOV · 00:12.80–00:15.34 ↗

Our Pinkie as a queen!

Ad timePicture / sourceOverlay
0:00–0:13Founder on camera: hook, then Grandma story.Why Start InstaMe.MOV · 01:39.24–01:42.10 ↗Why Start InstaMe.MOV · 00:28.94–00:38.64 ↗None.
0:13–0:24Founder voice continues over Pinkie preview, then return to her.Why Start InstaMe.MOV · 02:04.18–02:15.16 ↗Pinkie Royal Portrait.MOV · 00:05.00–00:13.70 ↗None.
0:24–0:27Finished portrait with its original reveal audio.Portrait Finished.MOV · 00:12.80–00:15.34 ↗None.
0:27–0:30Royal Pinkie still + logo + same C4 end card.IMG_6963.HEIC · Still image ↗Upload one photo. See yours in seconds — free. / Try it free.

C5 · 25s

One dog. A whole personality.

  • Generate the blue VO. Keep it playful and conversational.
  • Four Pinkie products: modern portrait, royal portrait, mug, ornament. No mixed-dog wide, t-shirt or tote. Confirm the ornament is sellable.
Modern Pinkie portrait
Modern Pinkie portrait
Pinkie mug + real Pinkie
Pinkie mug + real Pinkie
Pinkie ornament · original still available
Pinkie ornament · original still available

Audio script

01 · GENERATE VO 0:00–0:03.5

Apparently, one portrait wasn’t enough.

02 · GENERATE VO 0:03.5–0:08

First, Pinkie on the wall. Then Pinkie as royalty.

03 · GENERATE VO 0:08–0:13

A mug for morning coffee. An ornament for the tree.

04 · GENERATE VO 0:13–0:18

Same little face. More reasons to smile every day.

05 · GENERATE VO 0:18–0:22

Start with one photo. See the preview before you buy.

Picture & captions

Ad timePicture / sourceOverlay
0:00–0:03.5Founder with Pinkie and the royal portrait.IMG_6913.MOV · 00:04.50–00:08.00 ↗One portrait wasn’t enough.
0:03.5–0:08Modern portrait, then royal portrait beside Pinkie.IMG_6909.MOV · 00:00.10–00:01.90 ↗IMG_6934.MOV · 00:00.50–00:03.20 ↗On the wall. / As royalty.
0:08–0:13Pinkie mug, then original ornament still.IMG_6919.MOV · 00:03.00–00:05.50 ↗IMG_7023.HEIC · Still image ↗Morning coffee. / The tree too.
0:13–0:18Quick 0.5–1s reprise of all four products; finish on real Pinkie.IMG_6909.MOV · 00:00.40–00:01.20 ↗IMG_6934.MOV · 00:01.10–00:02.00 ↗IMG_6919.MOV · 00:04.00–00:05.00 ↗IMG_7023.HEIC · Still image ↗IMG_6895.MOV · 00:03.00–00:04.30 ↗Same face. Everywhere.
0:18–0:22Pinkie and the finished portrait under the spoken CTA.IMG_6934.MOV · 00:03.20–00:07.20 ↗None.
0:22–0:25Royal Pinkie product still + logo + end card.IMG_6963.HEIC · Still image ↗All made from one photo. Preview it free. / Start with one photo.

End card · 3s All made from one photo. Preview it free. · Start with one photo.

Alternative openers · keep the same body

B · real Pinkie first

  • Generate VO: “Your dog can be your whole personality.”
  • Use a 3.5s opener; keep the body.
IMG_6895.MOV · 00:02.50–00:06.00 ↗

C · mug first

  • Generate VO: “Even morning coffee gets a familiar face.”
  • Use a 3.5s opener; keep the body.
IMG_6919.MOV · 00:03.00–00:06.50 ↗

C6 · 20s

From a preview to something you can hold

  • Generate no VO. The brief calls for a satisfying machine/process cut. Keep real printer, paper, tape and press sound.
  • Show the portrait path first, then the mug path. No location or shipping claims.
Printer produces the floral portrait
Printer produces the floral portrait
Mug in the press
Mug in the press
Physical print beside digital design
Physical print beside digital design

Audio script

01 · KEEP ORIGINAL SOUND 0:00–0:05
IMG_6851.MOV · 00:00.00–00:04.90 ↗

Printer and paper handling.

02 · KEEP ORIGINAL SOUND 0:05–0:08
IMG_6856.MOV · 00:04.20–00:07.20 ↗

Tape and transfer-paper handling.

03 · KEEP ORIGINAL SOUND 0:08–0:11
IMG_6857.MOV · 00:07.00–00:10.00 ↗

Mug placement and press closure.

04 · KEEP ORIGINAL SOUND 0:11–0:17
IMG_6858.MOV · 00:00.00–00:06.00 ↗

Room sound and print handling. No added speech.

Picture & captions

Ad timePicture / sourceOverlay
0:00–0:05Floral print emerges; hand lifts it.IMG_6851.MOV · 00:00.00–00:04.90 ↗First 3s: none. Then: From a preview…
0:05–0:08Hands wrap the mug transfer.IMG_6856.MOV · 00:04.20–00:07.20 ↗…to something you can hold.
0:08–0:11Mug enters the press; press closes.IMG_6857.MOV · 00:07.00–00:10.00 ↗None.
0:11–0:17Founder holds the floral print; matching laptop preview becomes visible.IMG_6858.MOV · 00:00.00–00:06.00 ↗Your pet. On the real thing.
0:17–0:20Freeze the product close-up + logo + end card.IMG_6858.MOV · 00:05.00–00:06.00 ↗See yours free first. / Try it free.

End card · 3s See yours free first. · Try it free.

Alternative openers · keep the same body

B · press first

  • No VO. Tight press closure; retain original click.
  • After 3s, join the lead body at its 3s mark.
IMG_6857.MOV · 00:07.00–00:10.00 ↗

C · operator first

  • No VO. Wider shot of founder placing mug in the machine.
  • After 3s, join the lead body at its 3s mark.
IMG_6857.MOV · 00:00.30–00:03.30 ↗

Find your clip

Footage shelf

Times are source-file minutes:seconds. Trim on the original audio; download original files to edit.

IMG_6849.MOV ↗

Ollie + phone: photo selection 8–9s, loading 10s, floral reveal 11s.

Gifting Full Process/Instant Preview/IMG_6849.MOV
IMG_6838.MOV ↗

Camera roll scrolling with Ollie nearby. Opening footage.

Gifting Full Process/Instant Preview/IMG_6838.MOV
IMG_6848.MOV ↗

Ollie mug preview. Use with the couple’s mug gift.

Gifting Full Process/Instant Preview/IMG_6848.MOV
IMG_6851.MOV ↗

Floral Ollie print coming out of printer, then lifted.

Gifting Full Process/Producing Products/IMG_6851.MOV
IMG_6858.MOV ↗

Founder holds real floral Ollie print beside matching laptop preview.

Gifting Full Process/Producing Products/IMG_6858.MOV
IMG_6870.MOV ↗

Ollie mug gift. Continuous handover → unwrap → reaction → dog. Start 1.60s to exclude “Go!”

Gifting Full Process/Gifting Moment/IMG_6870.MOV
IMG_6861.MOV ↗

Reserve portrait gift. Woman’s “Oh my god. Thank you.” at 17.86–21.26s.

Gifting Full Process/Gifting Moment/IMG_6861.MOV
IMG_6872.MOV ↗

Couple, Ollie, floral portrait and mug. Use early 1–5s; later audio includes direction.

Gifting Full Process/Gifting Moment/IMG_6872.MOV
Why Start InstaMe.MOV ↗

Grandma story + reason for starting + preview explanation. All main founder speech.

Founder Videos/Founder Talking & Making Products/Why Start InstaMe.MOV
Portrait Finished.MOV ↗

Royal Pinkie reveal. “Our Pinkie as a queen!” at 12.80–15.34s.

Founder Videos/Founder Talking & Making Products/Portrait Finished.MOV
Pinkie Royal Portrait.MOV ↗

Pinkie beside the already-generated royal portrait preview.

Founder Videos/Instant Previews for Founder Products/Pinkie Royal Portrait.MOV
Pinkie Ornament.MOV ↗

Pinkie ornament flow: wait at ~5–31s; red ornament at ~32s.

Founder Videos/Instant Previews for Founder Products/Pinkie Ornament.MOV
IMG_6778.MOV ↗

Founder with Pinkie and Reddy. B-roll for the interview.

Founder Videos/Founder and Pets/IMG_6778.MOV
IMG_6909.MOV ↗

Modern Pinkie portrait. Very short source: 1.916s.

The Haul/The Haul One Pet/IMG_6909.MOV
IMG_6913.MOV ↗

Founder on the floor with Pinkie and the royal portrait.

The Haul/The Haul One Pet/IMG_6913.MOV
IMG_6919.MOV ↗

Founder holding Pinkie and the Pinkie mug.

The Haul/The Haul One Pet/IMG_6919.MOV
IMG_6934.MOV ↗

Founder seated with Pinkie and the royal portrait.

The Haul/The Haul One Pet/IMG_6934.MOV
IMG_7023.HEIC ↗

Single red Pinkie ornament still. Confirm currently on sale.

Product Close Shots/Product Only/IMG_7023.HEIC
IMG_6985.HEIC ↗

Clean Pinkie mug still.

Product Close Shots/Product Only/IMG_6985.HEIC
IMG_6963.HEIC ↗

Clean royal Pinkie portrait still; end-card asset.

Product Close Shots/Product Only/IMG_6963.HEIC
IMG_6895.MOV ↗

Pinkie close-up on a chair.

The Haul/Pet and Product B Roll/IMG_6895.MOV
IMG_6908.MOV ↗

Mixed Pinkie + Reddy haul. Do not use as one-dog proof.

The Haul/Pet and Product B Roll/IMG_6908.MOV
IMG_6856.MOV ↗

Hands wrapping/taping the Ollie mug transfer.

Gifting Full Process/Producing Products/IMG_6856.MOV
IMG_6857.MOV ↗

Mug placed into press and press closed.

Gifting Full Process/Producing Products/IMG_6857.MOV
IMG_6853.MOV ↗

Founder holds the printed mug transfer sheet.

Gifting Full Process/Producing Products/IMG_6853.MOV
IMG_6976.MOV ↗

Reddy beside the two-pet portrait. Reserve; not Ollie.

Product Close Shots/Product with Pet/IMG_6976.MOV

Export checklist

  • H.264 MP4 · 30fps · stereo · around −14 LUFS.
  • Each approved opener: full 9:16 ad, 1080 × 1920, captioned + clean. Lead A also in 4:5, 1080 × 1350, captioned + clean.
  • Keep captions at y=384–1536; keep faces/products inside the central 4:5 crop. Bold sans-serif, 1–2 lines.
  • Clean = no added text, logo or CTA. End card stays 3s in the captioned version.
  • Name: C1_hookA_9x16_captions.mp4 / C1_hookA_9x16_clean.mp4. Add _30s or _52s to C4 filenames.
  • Deliver the final source take log. Three openers are preferred; two strong ones are fine.