Ollie + phone: photo selection 8–9s, loading 10s, floral reveal 11s.
Gifting Full Process/Instant Preview/IMG_6849.MOVEditor cut sheet · September 2026
InstaMe. Five cuts, ready to build.
Blue = generate voiceover. Gold = use the linked clip’s own voice. Gray = original sound.
- Generate blue VO for C1, C2, C5 and C6. C4 uses the founder’s own recorded words only. Copy buttons contain only words to generate.
- C2 reaction and all C4 speech: use linked original audio. C2 VO goes before/after the reaction only. No music on C2/C4; keep real sound underneath all cuts.
- Keep the correct dog and design together: Ollie in C1/C2; Pinkie in C5. No stock or generated shots.
- End cards: product fills frame + InstaMe logo + the exact listed line/CTA, held 3s. “From $23” is a placeholder: confirm price and any shipping claim with InstaMe before export.
- Use original Drive files for editing. Timecodes below are source search points; trim on complete words.
C1 · 30s
Your favorite face deserves wall space
- For the pet parent whose camera roll is full of their dog. Lead with the wish to see that face at home; let the real preview and print prove it.
- VO: 64 words across 27s. Keep the actual phone flow visible and the same Ollie artwork throughout. Four body overlays; no 10-second claim.



Audio script
Your favorite dog photo deserves more than your camera roll. InstaMe turns it into a custom pet portrait. Upload one photo, choose a style, and see the preview free. Check those little details that make them yours. Then put that familiar face on your wall, where it can make you smile every day. Tap to preview your pet. Pay only if you love it.
Your favorite dog photo deserves more than your camera roll.
InstaMe turns it into a custom pet portrait.
Upload one photo, choose a style, and see the preview free.
Check those little details that make them yours.
Then put that familiar face on your wall, where it can make you smile every day.
Tap to preview your pet. Pay only if you love it.
Picture & captions
| Ad time | Picture / source | Overlay |
|---|---|---|
| 0:00–0:04 | Camera roll scrolling with Ollie nearby.IMG_6838.MOV · 00:07.00–00:11.00 ↗ | One dog photo → your wall. |
| 0:04–0:07.5 | Reveal the real floral portrait in the founder’s hands.IMG_6858.MOV · 00:03.50–00:07.00 ↗ | Custom art from one pet photo. |
| 0:07.5–0:12 | Photo choices → loading → actual floral preview. Keep the UI readable.IMG_6849.MOV · 00:07.60–00:12.10 ↗ | Preview it free. |
| 0:12–0:15.5 | Hold on Ollie and the floral artwork on the phone. Small crop toward the face.IMG_6849.MOV · 00:11.00–00:14.50 ↗ | Keep previous overlay; no new text. |
| 0:15.5–0:18 | Match to the same floral design in the physical print.IMG_6858.MOV · 00:02.50–00:05.00 ↗ | From your phone. Into your home. |
| 0:18–0:22 | Ollie with the couple and the floral portrait. Remove off-camera direction.IMG_6872.MOV · 00:00.80–00:04.80 ↗ | Keep previous overlay. |
| 0:22–0:27 | Print coming out and lifted; freeze final clean frame for the last 0.1s. Spoken CTA continues.IMG_6851.MOV · 00:00.00–00:04.90 ↗ | None. |
| 0:27–0:30 | Freeze clean floral print; add logo and end card.IMG_6858.MOV · 00:06.00–00:07.00 ↗ | Free preview. From $23. Pay only if you love it. / Try it free. |
End card · 3s Free preview. From $23. Pay only if you love it. · CTA: Try it free.
“From $23” is the brief’s placeholder. Confirm the starting price with InstaMe before video export.
Alternative openers · keep the same body
B · finished portrait first
- Generate VO: “That dog photo you show everyone? Give it wall space.”
- Replace the first 4s. Overlay: “Your favorite face. On your wall.” Keep the body.
C · dog + phone first
- Generate VO: “Your dog already owns your heart. Now give them wall space.”
- Replace the first 4s. Overlay: “One dog photo → custom portrait.” Keep the body.
C2 · 40s
Watch his face
- For the person shopping for a dog-obsessed partner. Narrator introduces the gift and explains how to make it; recorded dialogue carries the reaction.
- Keep source IMG_6870 01.60–20.00 uncut at 1×. No VO over this 18.4s reaction. Natural sound throughout; no music or customer label.
- Generate the blue opening and closing VO separately, about 140–150 wpm. Keep it distinct from the people in the clip.



Audio script
For the person whose dog is their whole personality. InstaMe turns a photo of their dog into a custom mug. A little reminder of their favorite face with every morning coffee. Upload their pet’s photo and preview their gift free.
For the person whose dog is their whole personality.
This is for you! Oh my god, it looks so good! Look at you, Ollie!
InstaMe turns a photo of their dog into a custom mug.
A little reminder of their favorite face with every morning coffee.
Upload their pet’s photo and preview their gift free.
Picture & captions
| Ad time | Picture / source | Overlay |
|---|---|---|
| 0:00–0:04 | Ollie and the mug close-up from after the reaction; narrator hook, retain quiet room sound.IMG_6870.MOV · 00:24.00–00:28.00 ↗ | Gift idea for a dog-obsessed person. |
| 0:04–0:22.4 | One continuous handover → unwrap → reaction. Source speech: 01.80 “This is for you”; 13.66 “Oh my god…”; 16.98 “Look at you, Ollie!” Keep all the pauses and handling sound.IMG_6870.MOV · 00:01.60–00:20.00 ↗ | First 3s: “Watch his face.” Then verbatim dialogue only. |
| 0:22.4–0:27.6 | Show the actual Ollie mug preview. Narrator returns after the reaction has landed.IMG_6848.MOV · 00:02.00–00:07.20 ↗ | Their dog. Their own mug. |
| 0:27.6–0:32.8 | Mug and Ollie close-up, then couple with the gift. Keep early couple footage only.IMG_6870.MOV · 00:24.90–00:27.90 ↗IMG_6872.MOV · 00:00.80–00:03.00 ↗ | A favorite face. Every morning. |
| 0:32.8–0:37 | Back to the real mug preview under the spoken next step.IMG_6848.MOV · 00:02.20–00:06.40 ↗ | Preview their gift free. |
| 0:37–0:40 | Freeze the clean Ollie mug frame + logo + end card.IMG_6870.MOV · 00:25.00–00:28.00 ↗ | Made from one photo. From $23 — preview it free first. / Make theirs. |
End card · 3s Made from one photo. From $23 — preview it free first. · CTA: Make theirs.
“From $23” is the brief’s placeholder. Confirm the starting price with InstaMe before video export.
Alternative openers · keep the same body
B · dog first
- Generate VO: “Stuck on a gift? Start with the dog they love.”
- Replace the first 4s only. Overlay: “Stuck on a gift for a dog lover?” Then the same uninterrupted reaction and body.
C · wrapped gift first
- Generate VO: “For the dog lover who already has everything. Almost.”
- Replace the first 4s only. Overlay: “They have everything. Except this.” Then restart at source 01.60 for the complete uncut reaction.
C4 · 60s story + 30s cut
Why I built InstaMe
- Lead with the 60s story: Pinkie’s likeness → founder’s purpose → design work and imperfect attempts → the little details → preview yours. The required 30s cut is below.
- Use only the linked recorded voices. Keep warmth, laughs and pauses; no generated founder VO or music. Captions only if unclear, plus the brief’s suggested opening caption.
- Keep Pinkie consistent across mug, portrait and preview; keep the real temperature question/answer intact. Design development time is not order turnaround time.



Audio script
Oh my goodness. It looks just like her.
I’m the founder of InstaMe. Welcome to my working station.
I want something not just with the photo, I want something more artsy.
I wonder if more people would love to spread the joy with their pets with items that has a little more design than just a photo.
Every design, I take three to four days to really hone it and make it perfect.
INTERVIEWER: How many items did it take you to find the perfect temperature? FOUNDER: Oh, so many! I have so many failed products I can show you.
So we’ll adjust the color correction to make sure the pet turns out perfectly.
I really love that this side of Pinkie has a little less black fur than the other side. And it captured perfectly. I love it.
So for InstaMe, people can upload their pet photo and get a beautiful design within 30 seconds.
Oh my god, this brings people so much joy.
Picture & captions
| Ad time | Picture / source | Overlay |
|---|---|---|
| 0:00–0:03.3 | Actual Pinkie mug close-up and her real reaction. Let the result open the story.Mug Reveal.MOV · 00:49.50–00:52.76 ↗ | I built this for my own two dogs. |
| 0:03.3–0:06.4 | Cut to her selfie introduction at the workbench.IMG_6990.MOV · 00:03.16–00:06.30 ↗ | None. |
| 0:06.4–0:10.7 | Founder on camera explaining the kind of pet art she wanted.Why Start InstaMe.MOV · 01:02.50–01:06.80 ↗ | None. |
| 0:10.7–0:15 | Her voice continues over founder with her dogs.IMG_6778.MOV · 00:01.00–00:05.30 ↗ | None. |
| 0:15–0:19 | Back to her face for the end of why she wanted to share the idea.Why Start InstaMe.MOV · 01:46.42–01:50.42 ↗ | None. |
| 0:19–0:24.8 | Stay on her as she explains the design work. This is design development, not customer delivery time.Why Start InstaMe.MOV · 01:58.32–02:04.12 ↗ | None. |
| 0:24.8–0:33.5 | Keep the real question and her amused reply together. Her workbench and heat press are visible; leave the imperfect delivery intact.IMG_6906.MOV · 00:35.88–00:44.52 ↗ | None. |
| 0:33.5–0:38.8 | A separate example: she adjusts the pet design on her laptop. Keep this clip’s own voice.IMG_6886.MOV · 00:40.38–00:45.72 ↗ | None. |
| 0:38.8–0:48 | Full physical portrait close-up while she points to the different markings on each side. Do not cover the detail she is describing.IMG_6897.MOV · 00:13.26–00:22.44 ↗ | None. |
| 0:48–0:54.2 | Her upload/preview explanation over Pinkie’s real royal portrait preview. This is the matching result screen, not a timed generation demo.Pinkie Royal Portrait.MOV · 00:05.00–00:11.20 ↗ | None; no speed timer. |
| 0:54.2–0:57 | Founder’s joy line over real Pinkie beside the finished royal portrait.IMG_6934.MOV · 00:04.00–00:06.80 ↗ | None. |
| 0:57–1:00 | Royal portrait fills frame + InstaMe logo + the brief’s direct invitation.IMG_6963.HEIC · Still image ↗ | Upload one photo. See yours in seconds — free. / Try it free. |
End card · 3s Upload one photo. See yours in seconds — free. · CTA: Try it free.
Alternative openers · keep the same body
B · imperfect attempts
- Original audio: “I have so many failed products I can show you.”
- Use her face and workbench from this excerpt; replace the first 3.3s. Opening caption: “I built this for my own two dogs.” Then the same selfie introduction and body.
C · tiny fur details
- Original audio: “You can see every tiny little fur on her face.”
- Open on the portrait detail for 3.3s; keep the same body and opening caption.
30-second founder cut · same purpose, faster payoff
- Keep the founder introduction and why she built it. The longer cut above carries the design-work story; this version prioritizes purpose, preview and recognizable detail.
Oh my goodness. It looks just like her.
I’m the founder of InstaMe. Welcome to my working station.
I wonder if more people would love to spread the joy with their pets with items that has a little more design than just a photo.
So for InstaMe, people can upload their pet photo and get a beautiful design within 30 seconds.
I love the tiny little fur sticking out.
| Ad time | Picture / source | Overlay |
|---|---|---|
| 0:00–0:03.3 | Actual Pinkie mug close-up and her real reaction. Let the result open the story.Mug Reveal.MOV · 00:49.50–00:52.76 ↗ | I built this for my own two dogs. |
| 0:03.3–0:06.4 | Cut to her selfie introduction at the workbench.IMG_6990.MOV · 00:03.16–00:06.30 ↗ | None. |
| 0:06.4–0:10.7 | Founder voice over her with the dogs.IMG_6778.MOV · 00:01.00–00:05.30 ↗ | None. |
| 0:10.7–0:14.7 | Return to her face to finish the reason for building it.Why Start InstaMe.MOV · 01:46.42–01:50.42 ↗ | None. |
| 0:14.7–0:21 | Her upload/preview explanation over Pinkie’s mug preview.Pinkie Mug.MOV · 00:47.00–00:53.30 ↗ | None. |
| 0:21–0:25 | Mug reveal close-up as she points out the tiny fur detail.Mug Reveal.MOV · 00:53.46–00:57.42 ↗ | None. |
| 0:25–0:27 | Pinkie beside her mug; let her real affection for the dog land.IMG_6919.MOV · 00:03.00–00:05.00 ↗ | None. |
| 0:27–0:30 | Freeze the actual Pinkie mug + logo + exact founder end card.IMG_6985.HEIC · Still image ↗ | Upload one photo. See yours in seconds — free. / Try it free. |
C5 · 25s
One dog. A whole personality.
- For the owner whose dog runs the house. Play the product build as an affectionate joke, then land on everyday use.
- VO: 50 words across 22s. Four Pinkie products: modern portrait, royal portrait, mug, ornament. Confirm ornament availability; no mixed-dog wide, t-shirt or tote.



Audio script
Your dog runs the house. Might as well decorate accordingly. InstaMe turns one pet photo into custom portraits, mugs and ornaments. Pinkie on the wall. Pinkie as royalty. Even morning coffee gets that face. Little things that make you smile every day. Upload your dog’s photo. Preview your favorite free.
Your dog runs the house. Might as well decorate accordingly.
InstaMe turns one pet photo into custom portraits, mugs and ornaments.
Pinkie on the wall. Pinkie as royalty. Even morning coffee gets that face.
Little things that make you smile every day.
Upload your dog’s photo. Preview your favorite free.
Picture & captions
| Ad time | Picture / source | Overlay |
|---|---|---|
| 0:00–0:04 | Pinkie alongside the royal portrait; tight enough to read the matching face.IMG_6913.MOV · 00:04.00–00:08.00 ↗ | One pet photo. All of this. |
| 0:04–0:08 | Four fast reveals: modern portrait → royal portrait → mug → ornament, about 1s each.IMG_6909.MOV · 00:00.30–00:01.30 ↗IMG_6934.MOV · 00:01.00–00:02.00 ↗IMG_6919.MOV · 00:04.00–00:05.00 ↗IMG_7023.HEIC · Still image ↗ | One pet photo. All of this. |
| 0:08–0:09 | Hold the ornament still for the last product word.IMG_7023.HEIC · Still image ↗ | Keep previous overlay. |
| 0:09–0:14.5 | Modern portrait 1.5s → royal portrait 1.5s → mug 2.5s. Match the spoken item names.IMG_6909.MOV · 00:00.30–00:01.80 ↗IMG_6934.MOV · 00:02.00–00:03.50 ↗IMG_6919.MOV · 00:03.00–00:05.50 ↗ | On the wall. / As royalty. / Morning coffee. |
| 0:14.5–0:18 | Real Pinkie next to the royal portrait. Let this beat breathe after the quick build.IMG_6934.MOV · 00:03.50–00:07.00 ↗ | That face. Every day. |
| 0:18–0:22 | Pinkie beside the real royal portrait preview during the spoken CTA.Pinkie Royal Portrait.MOV · 00:05.00–00:09.00 ↗ | Preview your favorite free. |
| 0:22–0:25 | Royal Pinkie portrait still + logo + end card.IMG_6963.HEIC · Still image ↗ | All made from one photo. From $23 — preview it free. / Start with one photo. |
End card · 3s All made from one photo. From $23 — preview it free. · CTA: Start with one photo.
“From $23” is the brief’s placeholder. Confirm the starting price with InstaMe before video export.
Alternative openers · keep the same body
B · Pinkie first
- Generate VO: “Too many things with your dog’s face on them? Impossible.”
- Replace the first 4s only. Overlay: “Too much dog decor? Impossible.” Keep the body.
C · morning mug first
- Generate VO: “Your morning coffee called. It wants your dog on it.”
- Replace the first 4s only. Overlay: “Your dog. On your coffee mug.” Keep the body.
C6 · 20s
How your pet photo becomes a keepsake
- For the pet owner who wants to see how the physical product is made. Explain the portrait and mug steps shown, then connect them to a familiar face they can hold.
- Generate the blue VO, about 125–140 words/minute. Keep the first half-second sound-only; retain printer, wrapping and press sounds under speech and between phrases. No music needed.
- No claims about printing location, shipping speed, quality inspections or production starting after approval.



Audio script
Here’s how your dog’s photo becomes a keepsake. A portrait, printed for your wall. A mug design, wrapped by hand. Then into the press. That familiar face, on something you can hold. See yours free first. Try it free.
Here’s how your dog’s photo becomes a keepsake.
A portrait, printed for your wall.
A mug design, wrapped by hand.
Then into the press.
That familiar face, on something you can hold.
See yours free first. Try it free.
Picture & captions
| Ad time | Picture / source | Overlay |
|---|---|---|
| 0:00–0:04 | Start on the print emerging. First 0.5s: printer only; VO enters over the same shot. Keep the machine audible.IMG_6851.MOV · 00:00.00–00:04.00 ↗ | From pet photo to keepsake. |
| 0:04–0:07 | Founder holding the finished floral print beside its matching digital design.IMG_6858.MOV · 00:03.00–00:06.00 ↗ | None. |
| 0:07–0:10 | Hands wrap the printed transfer around the mug. Hear the paper/tape.IMG_6856.MOV · 00:04.20–00:07.20 ↗ | None. |
| 0:10–0:13 | Press closing. Leave a small speech gap after “press” so the mechanism is audible.IMG_6857.MOV · 00:07.00–00:10.00 ↗ | None. |
| 0:13–0:17 | Founder holds the physical floral portrait; keep her hands/face visible.IMG_6858.MOV · 00:03.00–00:07.00 ↗ | None. |
| 0:17–0:20 | Freeze the finished product frame + InstaMe logo + exact brief end card. Spoken CTA continues.IMG_6858.MOV · 00:06.00–00:07.00 ↗ | See yours free first. From $23. / Try it free. |
End card · 3s See yours free first. From $23. · CTA: Try it free.
“From $23” is the brief’s placeholder. Confirm the starting price with InstaMe before video export.
Alternative openers · keep the same body
B · press first
- Generate VO: “Your pet’s face, on something you can actually hold.”
- First 0.5s: original press click. VO over the rest of this 4s opener; join the lead body at 4s.
C · operator first
- Generate VO: “Ever wondered how a pet photo becomes a gift?”
- First 0.5s: original handling sound. VO over the rest of this 4s opener; join the lead body at 4s.
Find your clip
Footage shelf
Times are source-file minutes:seconds. Trim on the original audio; download original files to edit.
Camera roll scrolling with Ollie nearby. Opening footage.
Gifting Full Process/Instant Preview/IMG_6838.MOVOllie mug preview. Use with the couple’s mug gift.
Gifting Full Process/Instant Preview/IMG_6848.MOVFloral Ollie print coming out of printer, then lifted.
Gifting Full Process/Producing Products/IMG_6851.MOVFounder holds real floral Ollie print beside matching laptop preview.
Gifting Full Process/Producing Products/IMG_6858.MOVOllie mug gift. Continuous handover → unwrap → reaction → dog. Start 1.60s to exclude “Go!”
Gifting Full Process/Gifting Moment/IMG_6870.MOVReserve portrait gift. Woman’s “Oh my god. Thank you.” at 17.86–21.26s.
Gifting Full Process/Gifting Moment/IMG_6861.MOVCouple, Ollie, floral portrait and mug. Use early 1–5s; later audio includes direction.
Gifting Full Process/Gifting Moment/IMG_6872.MOVFounder’s purpose at 01:42; design work at 01:51; preview at 02:04. C4 uses this interview throughout.
Founder Videos/Founder Talking & Making Products/Why Start InstaMe.MOVRoyal Pinkie reveal. “Our Pinkie as a queen!” at 12.80–15.34s.
Founder Videos/Founder Talking & Making Products/Portrait Finished.MOVPinkie beside the already-generated royal portrait preview.
Founder Videos/Instant Previews for Founder Products/Pinkie Royal Portrait.MOVPinkie ornament flow: wait at ~5–31s; red ornament at ~32s.
Founder Videos/Instant Previews for Founder Products/Pinkie Ornament.MOVFounder with Pinkie and Reddy. B-roll for the interview.
Founder Videos/Founder and Pets/IMG_6778.MOVModern Pinkie portrait. Very short source: 1.916s.
The Haul/The Haul One Pet/IMG_6909.MOVFounder on the floor with Pinkie and the royal portrait.
The Haul/The Haul One Pet/IMG_6913.MOVFounder holding Pinkie and the Pinkie mug.
The Haul/The Haul One Pet/IMG_6919.MOVFounder seated with Pinkie and the royal portrait.
The Haul/The Haul One Pet/IMG_6934.MOVSingle red Pinkie ornament still. Confirm currently on sale.
Product Close Shots/Product Only/IMG_7023.HEICClean Pinkie mug still.
Product Close Shots/Product Only/IMG_6985.HEICClean royal Pinkie portrait still; end-card asset.
Product Close Shots/Product Only/IMG_6963.HEICPinkie close-up on a chair.
The Haul/Pet and Product B Roll/IMG_6895.MOVMixed Pinkie + Reddy haul. Do not use as one-dog proof.
The Haul/Pet and Product B Roll/IMG_6908.MOVHands wrapping/taping the Ollie mug transfer.
Gifting Full Process/Producing Products/IMG_6856.MOVMug placed into press and press closed.
Gifting Full Process/Producing Products/IMG_6857.MOVFounder holds the printed mug transfer sheet.
Gifting Full Process/Producing Products/IMG_6853.MOVReddy beside the two-pet portrait. Reserve; not Ollie.
Product Close Shots/Product with Pet/IMG_6976.MOVFounder introduces herself and her working station. 03.16–06.30.
Founder Videos/Founder Selfie/IMG_6990.MOVPinkie mug reveal: “It looks just like her” 49.50–52.76; tiny fur detail 53.46–57.42.
Founder Videos/Founder Talking & Making Products/Mug Reveal.MOVHow InstaMe works: upload/preview 07.66–13.88; colour adjustment 40.38–45.72.
Founder Videos/Founder Talking & Making Products/IMG_6886.MOVFounder points out Pinkie’s unequal black markings in the real royal portrait, 13.26–22.44.
Founder Videos/Founder Talking & Making Products/IMG_6897.MOVReal exchange about finding the right temperature and failed attempts, 35.88–44.52.
Founder Videos/Founder Talking & Making Products/IMG_6906.MOVPinkie mug preview: use the clear result around 47–53s.
Founder Videos/Instant Previews for Founder Products/Pinkie Mug.MOVExport checklist
- H.264 MP4 · 30fps · stereo · around −14 LUFS.
- Each approved opener: full 9:16 ad, 1080 × 1920, captioned + clean. Lead A also in 4:5, 1080 × 1350, captioned + clean.
- Captions: bold sans-serif, 1–2 lines, y=384–1536. Keep faces/products within y=285–1635 for the central 4:5 crop; match dog/print colour.
- Clean = no added text, logo or CTA. End card stays 3s in the captioned version.
- Name: C1_hookA_9x16_captions.mp4 / C1_hookA_9x16_clean.mp4. Add _30s or _60s to C4 filenames.
- Deliver the final source take log. Three openers are preferred; two strong ones are fine.
- No stock, generated shots, filters or stickers. Only slow footage verified as 60fps; keep C2’s protected reaction real time. Confirm placeholder price before export.