Editor cut sheet · September 2026

InstaMe. Five cuts, ready to build.

Blue = generate voiceover. Gold = use the linked clip’s own voice. Gray = original sound.

• Generate blue VO for C1, C2, C5 and C6. C4 uses the founder’s own recorded words only. Copy buttons contain only words to generate.
• C2 reaction and all C4 speech: use linked original audio. C2 VO goes before/after the reaction only. No music on C2/C4; keep real sound underneath all cuts.
• Keep the correct dog and design together: Ollie in C1/C2; Pinkie in C5/C6. No stock or generated shots.
• End cards: product fills frame + InstaMe logo + the listed category price and CTA, held 3s. Client-confirmed: portraits from $18.95; mugs from $23.95; free shipping on everything.
• Use original Drive files for editing. Timecodes below are source search points; trim on complete words.

New lead hooks and added buying reasons for C1, C2, C5 and C6. Estimated runtimes: 55s, 64s, 48s and 52s. Approved C4 unchanged. All earlier body additions, confirmed prices, free shipping and the uninterrupted C2 reaction retained.

C1 · Approx. 55s

Does it look like YOUR dog?

• Brief: photo-to-portrait demo for an owner who wants to check the likeness before ordering. Approximately 55s, including the offer card; timing is provisional until the VO read.
• Start on the real Ollie photo for 2s, then the matching physical floral portrait for 3s. The transformation pays off within the opening; return to the actual photo/preview example in the next beat. Opening overlay: Your favourite photo. On your wall.

Audio script

That one photo of your dog? It deserves better than your camera roll.
Here's Ollie, and his InstaMe portrait, made from this photo.
For yours, choose a clear photo with their whole face in view. Good lighting makes those little markings easier to check.
Look at the ears and the markings around his face.
You get to check your own preview before you spend anything.
It's your chance to check the expression, not just the colours. A portrait should remind you of your dog, not simply their breed.
Choose a style you love for your wall.
And here's Ollie's as a real print, with the original right beside it.
Start with your dog's photo. The preview's free.

End card · 3sPortraits from $18.95 · Free shipping · CTA: Try it free.

C2 · Approx. 64s

It's their dog. That's the gift.

• Brief: a personal gift for someone whose dog means the world to them. Approximately 64s including the original 18.4s discovery and three-second offer card; narration timing is provisional.
• Open on the real dog photo in the camera roll, with Ollie in the scene. The overlay identifies the gift clue immediately. At 4.5s enter the complete original handover and unwrap; do not fabricate access to the recipient phone or a message exchange. Opening overlay: Their dog is your gift idea. No music; no VO over the original reaction.

Audio script

Skip the gift guide. Their camera roll already has the answer.
That's what makes it personal. You picked the face they already love.
You don't have to guess their clothing size or favourite scent; you're starting with the pet they love.
InstaMe turns their dog's photo into a mug they can use every day.
You can add their pet's name to the design. Use a photo they've already shared with you, and keep the gift a surprise.
And you can see the design before you order.
Upload their dog's photo. Preview the gift free.

End card · 3sMugs from $23.95 · Free shipping · CTA: Make theirs.

C4 · 60s story + 30s cut

Why I built InstaMe

• Lead with the 60s story: Pinkie’s likeness → founder’s purpose → design work and imperfect attempts → the little details → preview yours. The required 30s cut is below.
• Use only the linked recorded voices. Keep warmth, laughs and pauses; no generated founder VO or music. Captions only if unclear, plus the brief’s suggested opening caption.
• Keep Pinkie consistent across mug, portrait and preview; keep the real temperature question/answer intact. Design development time is not order turnaround time.

Audio script

Picture & captions

End card - 3s. Lead 60s: Portraits from $18.95. Optional 30s: Mugs from $23.95. Both: Free shipping. CTA: Try it free.

C5 · Approx. 48s

They already run the house.

• Brief: an affectionate home takeover for the owner who loves seeing their dog everywhere. Approximately 48s including the offer card; allow the product reveals room to land.
• Pinkie with the mug for 2s, then Pinkie with the royal portrait for 2.5s. Real matching products establish what merch means, then the shared four-product build delivers the collection. Dry, amused delivery with natural handling sound. Opening overlay: One dog. Their own collection.

Audio script

Your dog has merch now. Try picking just one.
The wall portrait. The morning mug. Even the Christmas ornament.
All made from one photo with InstaMe.
Pick your favorite, or give them a whole collection.
A modern portrait keeps it simple. Or make them royalty, if that feels more like their personality.
Keep the portrait for your wall. Give the matching mug to someone who loves that face as much as you do.
You can see which one belongs in your home before you buy.
Upload your dog's photo and preview it free.

End card · 3sPortraits from $18.95 · Mugs from $23.95 · Free shipping · CTA: Start with one photo.

C6 · Approx. 52s

Look at the actual print.

• Brief: help a quality-conscious buyer judge the physical mug, with the actual printed detail and preparation behind it. Approximately 52s including the offer card; timing is provisional.
• Begin already tight on the actual finished Pinkie mug in hands, with curved surface and rim visible. Ask the question calmly, as an invitation to inspect. At 4.5s the fur-detail line immediately answers it. No fake blur, beauty filter or durability test. Opening overlay: The pet-mug close-up test.

Audio script

Would you still buy the mug this close?
You can see the fine fur around Pinkie's face.
That's the actual InstaMe print.
Her name is printed clearly beneath the portrait. The full face fits on the mug, with room around the ears.
Before printing, the colour is adjusted. Then the design is trimmed and heat-pressed onto the mug.
Your dog's portrait should look good in your hands, too.
Notice where the portrait sits beside the handle. You're choosing something to hold and use, so the whole mug matters as much as the close-up.
Upload your dog's photo to InstaMe and preview yours free.

End card · 3sMugs from $23.95 · Free shipping · CTA: Try it free.

Find your clip

Footage shelf

Times are source-file minutes:seconds. Trim on the original audio; download original files to edit.

Export checklist

• H.264 MP4 · 30fps · stereo · around −14 LUFS.
• Each approved opener: full 9:16 ad, 1080 × 1920, captioned + clean. Lead A also in 4:5, 1080 × 1350, captioned + clean.
• Captions: bold sans-serif, 1–2 lines, y=384–1536. Keep faces/products within y=285–1635 for the central 4:5 crop; match dog/print colour.
• Clean = no added text, logo or CTA. End card stays 3s in the captioned version.
• Name: C1_hookA_9x16_captions.mp4 / C1_hookA_9x16_clean.mp4. Add _30s or _60s to C4 filenames.
• Deliver the final source take log. Three openers are preferred; two strong ones are fine.
• No stock, generated shots, filters or stickers. Only slow footage verified as 60fps; keep C2’s protected reaction real time. Use the client-confirmed category price and free shipping on every offer card.