Ollie + phone: photo selection 8–9s, loading 10s, floral reveal 11s.
Gifting Full Process/Instant Preview/IMG_6849.MOVEditor cut sheet · September 2026
InstaMe. Five cuts, ready to build.
Blue = generate voiceover. Gold = use the linked clip’s own voice. Gray = original sound.
- Generate blue VO for C1, C2, C5 and C6. C4 uses the founder’s own recorded words only. Copy buttons contain only words to generate.
- C2 reaction and all C4 speech: use linked original audio. C2 VO goes before/after the reaction only. No music on C2/C4; keep real sound underneath all cuts.
- Keep the correct dog and design together: Ollie in C1/C2; Pinkie in C5/C6. No stock or generated shots.
- End cards: product fills frame + InstaMe logo + the listed category price and CTA, held 3s. Client-confirmed: portraits from $18.95; mugs from $23.95; free shipping on everything.
- Use original Drive files for editing. Timecodes below are source search points; trim on complete words.
C1 · Approx. 55s
Does it look like YOUR dog?Photo-to-portrait demo · narrator VOC2 · Approx. 64s
It's their dog. That's the gift.Gift discovery · original reaction + narrator VOC4 · 60s story + 30s cutWhy I built InstaMeFounder · original recorded conversationC5 · Approx. 48s
They already run the house.Playful one-dog haul · narrator VOC6 · Approx. 52s
Look at the actual print.Product-quality demonstration + making footage · narrator VOC5 and C6 recorded voiceovers are linked directly below their headlines.
C1 · Approx. 55s
Does it look like YOUR dog?
Audio script
That one photo of your dog? It deserves better than your camera roll. Here's Ollie, and his InstaMe portrait, made from this photo. For yours, choose a clear photo with their whole face in view. Good lighting makes those little markings easier to check. Look at the ears and the markings around his face. You get to check your own preview before you spend anything. It's your chance to check the expression, not just the colours. A portrait should remind you of your dog, not simply their breed. Choose a style you love for your wall. And here's Ollie's as a real print, with the original right beside it. Start with your dog's photo. The preview's free.
01 · GENERATE VO0:00–0:05
That one photo of your dog? It deserves better than your camera roll.
02 · GENERATE VO0:05–0:09.5
Here's Ollie, and his InstaMe portrait, made from this photo.
03 · GENERATE VO0:09.5–0:19.5
For yours, choose a clear photo with their whole face in view. Good lighting makes those little markings easier to check.
04 · GENERATE VO0:19.5–0:23.5
Look at the ears and the markings around his face.
05 · GENERATE VO0:23.5–0:28
You get to check your own preview before you spend anything.
06 · GENERATE VO0:28–0:38
It's your chance to check the expression, not just the colours. A portrait should remind you of your dog, not simply their breed.
07 · GENERATE VO0:38–0:41.5
Choose a style you love for your wall.
08 · GENERATE VO0:41.5–0:47
And here's Ollie's as a real print, with the original right beside it.
09 · GENERATE VO0:47–0:52
Start with your dog's photo. The preview's free.
10 · KEEP ORIGINAL SOUND0:52–0:55
Hold the portrait and offer card for three seconds.
Editor references · picture, captions and source clips
Picture & captions
| Ad time / beat | Picture / source | Overlay |
|---|---|---|
| 0:00–0:05 Question + comparison | Start on the real Ollie photo for 2s, then the matching physical floral portrait for 3s. The transformation pays off within the opening; return to the actual photo/preview example in the next beat.IMG_6838.MOV · 00:07.00–00:09.00 ↗IMG_6858.MOV · 00:04.00–00:07.00 ↗ | Your favourite photo. On your wall. |
| 0:05–0:09.5 Input → portrait | Show the actual photo selection, loading and preview in order. Do not add a speed timer or invent UI. Frame out historical on-screen prices; keep the real preview intact.IMG_6849.MOV · 00:08.00–00:12.50 ↗ | One photo → your portrait. |
| 0:09.5–0:19.5 Choose a useful source photo | First 5s: the real Ollie photo in the camera roll. Next 5s: Ollie beside the actual preview, so the face and markings are visible. Keep historical phone prices out of frame. No invented photo enhancement or lighting transformation.IMG_6838.MOV · 00:07.00–00:12.00 ↗IMG_6849.MOV · 00:11.00–00:16.00 ↗ | Hold previous overlay; let the added detail carry the beat. |
| 0:19.5–0:23.5 Likeness detail | Closer crop on the real preview and Ollie's face. The ears/markings must be inspectable, not hidden behind captions. Frame out historical on-screen prices; keep the real preview intact.IMG_6849.MOV · 00:13.00–00:17.00 ↗ | Look at the little details. |
| 0:23.5–0:28 Control before purchase | Wider view of the real preview. Hold the result while explaining the viewer's chance to inspect their own. Frame out historical on-screen prices; keep the real preview intact.IMG_6849.MOV · 00:16.00–00:20.50 ↗ | See yours before you order. |
| 0:28–0:38 Added buying reason | Actual Ollie preview beside Ollie for 5s; matching physical portrait for 5s. Let viewers compare expression as well as markings; do not assert every output is a perfect likeness. Frame out historical phone prices.IMG_6849.MOV · 00:11.00–00:16.00 ↗IMG_6858.MOV · 00:02.00–00:07.00 ↗ | Hold the previous overlay; let the product and narration carry this point. |
| 0:38–0:41.5 Style for the wall | Show the actual floral print held beside the laptop. One available style, not a fabricated style-changing demo.IMG_6858.MOV · 00:03.50–00:07.00 ↗ | Hold previous overlay. |
| 0:41.5–0:47 Physical payoff | Matching floral print in hands for 1.5s, then Ollie with that print and the couple for 4s. ‘The original’ lands on the real dog. Remove production direction.IMG_6858.MOV · 00:04.50–00:06.00 ↗IMG_6872.MOV · 00:00.80–00:04.80 ↗ | From your photo to your wall. |
| 0:47–0:52 Next step | Return to the real phone flow and finished preview while inviting the viewer to try their own photo. Frame out historical on-screen prices; keep the real preview intact.IMG_6849.MOV · 00:08.00–00:13.00 ↗ | No additional overlay; spoken invitation carries the action. |
| 0:52–0:55 Offer | Freeze the clean matching floral portrait frame; product, logo, price and one action.IMG_6858.MOV · 00:06.00–00:07.00 ↗ | Portraits from $18.95 · Free shipping · Try it free. |
End card · 3sPortraits from $18.95 · Free shipping · CTA: Try it free.
Alternative openers · same body and CTA
B · the detail-conscious buyer
Generate VO: Your dog's markings aren't a minor detail. Check them before you order.
Close on the physical floral portrait, then cut at 5s to ‘Here's Ollie…’ and the actual source photo. Calm emphasis on ‘markings’; keep the full shared comparison and free-preview body.
Overlay: The little markings matter.
IMG_6858.MOV · 00:02.00–00:07.00 ↗C · photo transformation
Generate VO: Pick a photo of your dog. Now look at this.
Camera-roll photo first. At 5s ‘Here's Ollie…’ introduces the example and actual result. The body must show both the preview and matching physical print.
Overlay: Your dog photo → a portrait.
IMG_6838.MOV · 00:07.00–00:12.00 ↗C2 · Approx. 64s
It's their dog. That's the gift.
Audio script
Skip the gift guide. Their camera roll already has the answer. That's what makes it personal. You picked the face they already love. You don't have to guess their clothing size or favourite scent; you're starting with the pet they love. InstaMe turns their dog's photo into a mug they can use every day. You can add their pet's name to the design. Use a photo they've already shared with you, and keep the gift a surprise. And you can see the design before you order. Upload their dog's photo. Preview the gift free.
01 · GENERATE VO0:00–0:04.5
Skip the gift guide. Their camera roll already has the answer.
02 · USE ORIGINAL CLIP AUDIO0:04.5–0:22.9
IMG_6870.MOV · 00:01.60–00:20.00 ↗This is for you! / Oh my god, it looks so good! / Look at you, Ollie!
03 · GENERATE VO0:22.9–0:28
That's what makes it personal. You picked the face they already love.
04 · GENERATE VO0:28–0:36
You don't have to guess their clothing size or favourite scent; you're starting with the pet they love.
05 · GENERATE VO0:36–0:41.5
InstaMe turns their dog's photo into a mug they can use every day.
06 · GENERATE VO0:41.5–0:52.5
You can add their pet's name to the design. Use a photo they've already shared with you, and keep the gift a surprise.
07 · GENERATE VO0:52.5–0:56.5
And you can see the design before you order.
08 · GENERATE VO0:56.5–1:01
Upload their dog's photo. Preview the gift free.
09 · KEEP ORIGINAL SOUND1:01–1:04
Hold the matching mug and offer card for three seconds. No music.
Editor references · picture, captions and source clips
Picture & captions
| Ad time / beat | Picture / source | Overlay |
|---|---|---|
| 0:00–0:04.5 Personal surprise | Open on the real dog photo in the camera roll, with Ollie in the scene. The overlay identifies the gift clue immediately. At 4.5s enter the complete original handover and unwrap; do not fabricate access to the recipient phone or a message exchange.IMG_6838.MOV · 00:07.00–00:11.50 ↗ | Their dog is your gift idea. |
| 0:04.5–0:22.9 Uninterrupted discovery | Use the whole handover, unwrap and reaction. Keep original pauses. No narrator, cutaways or testimonial badge.IMG_6870.MOV · 00:01.60–00:20.00 ↗ | Verbatim dialogue only. |
| 0:22.9–0:28 Meaning | Mug beside Ollie for 3s; couple holding the gift for 2.1s. The recognizable face explains why the gift is personal.IMG_6870.MOV · 00:24.90–00:27.90 ↗IMG_6872.MOV · 00:00.80–00:02.90 ↗ | The face they already love. |
| 0:28–0:36 Added buying reason | Finished Ollie mug and dog for 4s, then couple with that gift for 4s. The new line explains why a known pet is a useful gift clue; do not invent clothing or perfume comparison footage.IMG_6870.MOV · 00:24.00–00:28.00 ↗IMG_6872.MOV · 00:00.80–00:04.80 ↗ | Hold the previous overlay; let the product and narration carry this point. |
| 0:36–0:41.5 How to make it | 1.5s real Ollie photo, then 4s matching mug preview. Do not suggest the filmed recipient supplied a testimonial. Frame out historical on-screen prices; keep the real preview intact.IMG_6838.MOV · 00:07.00–00:08.50 ↗IMG_6848.MOV · 00:02.00–00:06.00 ↗ | Made from their dog's photo. |
| 0:41.5–0:52.5 Personal name and discreet preparation | First 5s: matching Ollie mug preview, crop to portrait/name while leaving the real UI intact. Next 3s: the source photo on the phone, then 3s finished Ollie mug beside Ollie. No fabricated chat or recipient approval. Frame out historical prices.IMG_6848.MOV · 00:02.00–00:07.00 ↗IMG_6838.MOV · 00:07.00–00:10.00 ↗IMG_6870.MOV · 00:24.90–00:27.90 ↗ | Hold previous overlay; let the added detail carry the beat. |
| 0:52.5–0:56.5 Check before ordering | Let the buyer see the actual mug design on the phone. No invented approval screen. Frame out historical on-screen prices; keep the real preview intact.IMG_6848.MOV · 00:05.50–00:09.50 ↗ | See the design before you order. |
| 0:56.5–1:01 Next step | Matching mug beside Ollie; narrator invites the viewer to make a preview using the recipient's dog photo. Frame out historical on-screen prices; keep the real preview intact.IMG_6870.MOV · 00:24.00–00:28.50 ↗ | Preview their gift free. |
| 1:01–1:04 Offer | Freeze the clean Ollie mug frame with logo and offer.IMG_6870.MOV · 00:25.00–00:28.00 ↗ | Mugs from $23.95 · Free shipping · Make theirs. |
End card · 3sMugs from $23.95 · Free shipping · CTA: Make theirs.
Alternative openers · same body and CTA
B · hard to buy for
Generate VO: Impossible to buy for? Start with the dog they love.
Ollie first, framed clearly as the gift clue. At 4.5s begin the intact ‘This is for you!’ handover. Matter-of-fact, helpful delivery; no music.
Overlay: Their dog is your gift idea.
IMG_6849.MOV · 00:00.00–00:04.50 ↗C · one-photo gift
Generate VO: One dog photo. A much more personal gift.
Real Ollie photo on the phone first. Full gift discovery follows at 4.5s, then the shared body explains the matching mug and preview. Warm invitation, no fake personal purchase story.
Overlay: One photo. Their own pet mug.
IMG_6838.MOV · 00:07.00–00:11.50 ↗C4 · 60s story + 30s cut
Why I built InstaMe
Audio script
01 · USE ORIGINAL CLIP AUDIO 0:00–0:03.3
Mug Reveal.MOV · 00:49.50–00:52.76 ↗Oh my goodness. It looks just like her.
02 · USE ORIGINAL CLIP AUDIO 0:03.3–0:06.4
IMG_6990.MOV · 00:03.16–00:06.30 ↗I’m the founder of InstaMe. Welcome to my working station.
03 · USE ORIGINAL CLIP AUDIO 0:06.4–0:10.7
Why Start InstaMe.MOV · 01:02.50–01:06.80 ↗I want something not just with the photo, I want something more artsy.
04 · USE ORIGINAL CLIP AUDIO 0:10.7–0:19
Why Start InstaMe.MOV · 01:42.10–01:50.42 ↗I wonder if more people would love to spread the joy with their pets with items that has a little more design than just a photo.
05 · USE ORIGINAL CLIP AUDIO 0:19–0:24.8
Why Start InstaMe.MOV · 01:58.32–02:04.12 ↗Every design, I take three to four days to really hone it and make it perfect.
06 · USE ORIGINAL CLIP AUDIO 0:24.8–0:33.5
IMG_6906.MOV · 00:35.88–00:44.52 ↗INTERVIEWER: How many items did it take you to find the perfect temperature? FOUNDER: Oh, so many! I have so many failed products I can show you.
07 · USE ORIGINAL CLIP AUDIO 0:33.5–0:38.8
IMG_6886.MOV · 00:40.38–00:45.72 ↗So we’ll adjust the color correction to make sure the pet turns out perfectly.
08 · USE ORIGINAL CLIP AUDIO 0:38.8–0:48
IMG_6897.MOV · 00:13.26–00:22.44 ↗I really love that this side of Pinkie has a little less black fur than the other side. And it captured perfectly. I love it.
09 · USE ORIGINAL CLIP AUDIO 0:48–0:54.2
IMG_6886.MOV · 00:07.66–00:13.88 ↗So for InstaMe, people can upload their pet photo and get a beautiful design within 30 seconds.
10 · USE ORIGINAL CLIP AUDIO 0:54.2–0:57
Why Start InstaMe.MOV · 01:39.24–01:42.10 ↗Oh my god, this brings people so much joy.
Picture & captions
| Ad time | Picture / source | Overlay |
|---|---|---|
| 0:00–0:03.3 | Actual Pinkie mug close-up and her real reaction. Let the result open the story.Mug Reveal.MOV · 00:49.50–00:52.76 ↗ | I built this for my own two dogs. |
| 0:03.3–0:06.4 | Cut to her selfie introduction at the workbench.IMG_6990.MOV · 00:03.16–00:06.30 ↗ | None. |
| 0:06.4–0:10.7 | Founder on camera explaining the kind of pet art she wanted.Why Start InstaMe.MOV · 01:02.50–01:06.80 ↗ | None. |
| 0:10.7–0:15 | Her voice continues over founder with her dogs.IMG_6778.MOV · 00:01.00–00:05.30 ↗ | None. |
| 0:15–0:19 | Back to her face for the end of why she wanted to share the idea.Why Start InstaMe.MOV · 01:46.42–01:50.42 ↗ | None. |
| 0:19–0:24.8 | Stay on her as she explains the design work. This is design development, not customer delivery time.Why Start InstaMe.MOV · 01:58.32–02:04.12 ↗ | None. |
| 0:24.8–0:33.5 | Keep the real question and her amused reply together. Her workbench and heat press are visible; leave the imperfect delivery intact.IMG_6906.MOV · 00:35.88–00:44.52 ↗ | None. |
| 0:33.5–0:38.8 | A separate example: she adjusts the pet design on her laptop. Keep this clip’s own voice.IMG_6886.MOV · 00:40.38–00:45.72 ↗ | None. |
| 0:38.8–0:48 | Full physical portrait close-up while she points to the different markings on each side. Do not cover the detail she is describing.IMG_6897.MOV · 00:13.26–00:22.44 ↗ | None. |
| 0:48–0:54.2 | Her upload/preview explanation over Pinkie’s real royal portrait preview. This is the matching result screen, not a timed generation demo.Pinkie Royal Portrait.MOV · 00:05.00–00:11.20 ↗ | None; no speed timer. |
| 0:54.2–0:57 | Founder’s joy line over real Pinkie beside the finished royal portrait.IMG_6934.MOV · 00:04.00–00:06.80 ↗ | None. |
| 0:57–1:00 | Royal portrait fills frame + InstaMe logo + the brief’s direct invitation.IMG_6963.HEIC · Still image ↗ | Portraits from $18.95. Free shipping. / Try it free. |
End card - 3s. Lead 60s: Portraits from $18.95. Optional 30s: Mugs from $23.95. Both: Free shipping. CTA: Try it free.
Alternative openers · keep the same body
B · imperfect attempts
- Original audio: “I have so many failed products I can show you.”
- Use her face and workbench from this excerpt; replace the first 3.3s. Opening caption: “I built this for my own two dogs.” Then the same selfie introduction and body.
C · tiny fur details
- Original audio: “You can see every tiny little fur on her face.”
- Open on the portrait detail for 3.3s; keep the same body and opening caption.
30-second founder cut · same purpose, faster payoff
- Keep the founder introduction and why she built it. The longer cut above carries the design-work story; this version prioritizes purpose, preview and recognizable detail.
01 · USE ORIGINAL CLIP AUDIO 0:00–0:03.3
Mug Reveal.MOV · 00:49.50–00:52.76 ↗Oh my goodness. It looks just like her.
02 · USE ORIGINAL CLIP AUDIO 0:03.3–0:06.4
IMG_6990.MOV · 00:03.16–00:06.30 ↗I’m the founder of InstaMe. Welcome to my working station.
03 · USE ORIGINAL CLIP AUDIO 0:06.4–0:14.7
Why Start InstaMe.MOV · 01:42.10–01:50.42 ↗I wonder if more people would love to spread the joy with their pets with items that has a little more design than just a photo.
04 · USE ORIGINAL CLIP AUDIO 0:14.7–0:21
IMG_6886.MOV · 00:07.66–00:13.88 ↗So for InstaMe, people can upload their pet photo and get a beautiful design within 30 seconds.
05 · USE ORIGINAL CLIP AUDIO 0:21–0:25
Mug Reveal.MOV · 00:53.46–00:57.42 ↗I love the tiny little fur sticking out.
| Ad time | Picture / source | Overlay |
|---|---|---|
| 0:00–0:03.3 | Actual Pinkie mug close-up and her real reaction. Let the result open the story.Mug Reveal.MOV · 00:49.50–00:52.76 ↗ | I built this for my own two dogs. |
| 0:03.3–0:06.4 | Cut to her selfie introduction at the workbench.IMG_6990.MOV · 00:03.16–00:06.30 ↗ | None. |
| 0:06.4–0:10.7 | Founder voice over her with the dogs.IMG_6778.MOV · 00:01.00–00:05.30 ↗ | None. |
| 0:10.7–0:14.7 | Return to her face to finish the reason for building it.Why Start InstaMe.MOV · 01:46.42–01:50.42 ↗ | None. |
| 0:14.7–0:21 | Her upload/preview explanation over Pinkie’s mug preview.Pinkie Mug.MOV · 00:47.00–00:53.30 ↗ | None. |
| 0:21–0:25 | Mug reveal close-up as she points out the tiny fur detail.Mug Reveal.MOV · 00:53.46–00:57.42 ↗ | None. |
| 0:25–0:27 | Pinkie beside her mug; let her real affection for the dog land.IMG_6919.MOV · 00:03.00–00:05.00 ↗ | None. |
| 0:27–0:30 | Freeze the actual Pinkie mug + logo + exact founder end card.IMG_6985.HEIC · Still image ↗ | Mugs from $23.95. Free shipping. / Try it free. |
C5 · Approx. 48s
They already run the house.
Recorded voiceovers: Hooks MP3 · Body MP3 · Voiceover folder
Audio script
Your dog has merch now. Try picking just one. The wall portrait. The morning mug. Even the Christmas ornament. All made from one photo with InstaMe. Pick your favorite, or give them a whole collection. A modern portrait keeps it simple. Or make them royalty, if that feels more like their personality. Keep the portrait for your wall. Give the matching mug to someone who loves that face as much as you do. You can see which one belongs in your home before you buy. Upload your dog's photo and preview it free.
01 · GENERATE VO0:00–0:04.5
Your dog has merch now. Try picking just one.
02 · GENERATE VO0:04.5–0:09
The wall portrait. The morning mug. Even the Christmas ornament.
03 · GENERATE VO0:09–0:12
All made from one photo with InstaMe.
04 · GENERATE VO0:12–0:16
Pick your favorite, or give them a whole collection.
05 · GENERATE VO0:16–0:24
A modern portrait keeps it simple. Or make them royalty, if that feels more like their personality.
06 · GENERATE VO0:24–0:34
Keep the portrait for your wall. Give the matching mug to someone who loves that face as much as you do.
07 · GENERATE VO0:34–0:40
You can see which one belongs in your home before you buy.
08 · GENERATE VO0:40–0:45
Upload your dog's photo and preview it free.
09 · KEEP ORIGINAL SOUND0:45–0:48
Hold the product and offer card for three seconds. Separate the two category prices clearly.
Editor references · picture, captions and source clips
Picture & captions
| Ad time / beat | Picture / source | Overlay |
|---|---|---|
| 0:00–0:04.5 The household ruler | Pinkie with the mug for 2s, then Pinkie with the royal portrait for 2.5s. Real matching products establish what merch means, then the shared four-product build delivers the collection. Dry, amused delivery with natural handling sound.IMG_6919.MOV · 00:03.00–00:05.00 ↗IMG_6913.MOV · 00:04.00–00:06.50 ↗ | One dog. Their own collection. |
| 0:04.5–0:09 Escalation | Modern portrait 1s, royal portrait 1s, mug 1.25s, ornament 1.25s. Align wall/mug/ornament nouns with the actual products.IMG_6909.MOV · 00:00.30–00:01.30 ↗IMG_6934.MOV · 00:01.00–00:02.00 ↗IMG_6919.MOV · 00:04.00–00:05.25 ↗IMG_7023.HEIC · Still image ↗ | One photo. All of this. |
| 0:09–0:12 One photo | Pinkie and the actual royal portrait preview. Clear product connection; don't invent a one-click whole-collection checkout. Frame out historical on-screen prices; keep the real preview intact.Pinkie Royal Portrait.MOV · 00:05.00–00:08.00 ↗ | Made from your dog's photo. |
| 0:12–0:16 Choice | Mug 2s, royal portrait 1s, ornament 1s. Four products/designs total, not four physical categories. No tote or T-shirt.IMG_6919.MOV · 00:05.00–00:07.00 ↗IMG_6934.MOV · 00:02.00–00:03.00 ↗IMG_7023.HEIC · Still image ↗ | Pick your favorite. |
| 0:16–0:24 Choose the style that fits them | Modern Pinkie portrait: play the 1.5s usable shot, then hold a clean frame for 1.5s. Royal Pinkie portrait: 5s. Two existing styles of the same dog; no extra product category.IMG_6909.MOV · 00:00.30–00:01.80 ↗IMG_6934.MOV · 00:02.00–00:07.00 ↗ | Hold previous overlay; let the added detail carry the beat. |
| 0:24–0:34 Added buying reason | Royal Pinkie portrait for 5s, then matching Pinkie mug in hands for 5s. Narration suggests a self-and-gift use for separate items, not a bundle or a filmed gift exchange.IMG_6934.MOV · 00:02.00–00:07.00 ↗IMG_6919.MOV · 00:03.00–00:08.00 ↗ | Hold the previous overlay; let the product and narration carry this point. |
| 0:34–0:40 See yours first | Actual royal preview for 4s, then Pinkie with the matching portrait in the room for 2s. The preview helps choose; do not promise identical screen/print colours. Frame out historical on-screen prices; keep the real preview intact.Pinkie Royal Portrait.MOV · 00:05.00–00:09.00 ↗IMG_6934.MOV · 00:04.00–00:06.00 ↗ | See yours before you buy. |
| 0:40–0:45 Next step | Pinkie on chair 2s, then matching mug in the founder's lap 3s. End with dog and finished product together.IMG_6895.MOV · 00:00.50–00:02.50 ↗IMG_6919.MOV · 00:03.00–00:06.00 ↗ | Hold previous overlay. |
| 0:45–0:48 Offer | Existing royal portrait still plus logo; present category prices separately, never as a bundle price.IMG_6963.HEIC · Still image ↗ | Portraits from $18.95 · Mugs from $23.95 · Free shipping · Start with one photo. |
End card · 3sPortraits from $18.95 · Mugs from $23.95 · Free shipping · CTA: Start with one photo.
Alternative openers · same body and CTA
B · collection escalation
Generate VO: One dog photo. This is where it gets out of hand.
Pinkie beside the actual royal preview; the product build at 4.5s immediately resolves ‘out of hand’. Playful, not a warning about spending.
Overlay: One photo → a whole collection.
Pinkie Royal Portrait.MOV · 00:05.00–00:09.50 ↗C · family identity
Generate VO: The only family member who gets their own home collection.
Real Pinkie on the chair first, then the shared portrait/mug/ornament build. Affectionate exaggeration, not a factual claim about every household.
Overlay: A collection starring YOUR dog.
IMG_6895.MOV · 00:00.50–00:05.00 ↗C6 · Approx. 52s
Look at the actual print.
Recorded voiceovers: Hooks MP3 · Body MP3 · Voiceover folder
Audio script
Would you still buy the mug this close? You can see the fine fur around Pinkie's face. That's the actual InstaMe print. Her name is printed clearly beneath the portrait. The full face fits on the mug, with room around the ears. Before printing, the colour is adjusted. Then the design is trimmed and heat-pressed onto the mug. Your dog's portrait should look good in your hands, too. Notice where the portrait sits beside the handle. You're choosing something to hold and use, so the whole mug matters as much as the close-up. Upload your dog's photo to InstaMe and preview yours free.
01 · GENERATE VO0:00–0:04.5
Would you still buy the mug this close?
02 · GENERATE VO0:04.5–0:08.5
You can see the fine fur around Pinkie's face.
03 · GENERATE VO0:08.5–0:11
That's the actual InstaMe print.
04 · GENERATE VO0:11–0:20
Her name is printed clearly beneath the portrait. The full face fits on the mug, with room around the ears.
05 · GENERATE VO0:20–0:27.5
Before printing, the colour is adjusted. Then the design is trimmed and heat-pressed onto the mug.
06 · GENERATE VO0:27.5–0:32
Your dog's portrait should look good in your hands, too.
07 · GENERATE VO0:32–0:44
Notice where the portrait sits beside the handle. You're choosing something to hold and use, so the whole mug matters as much as the close-up.
08 · GENERATE VO0:44–0:49
Upload your dog's photo to InstaMe and preview yours free.
09 · KEEP ORIGINAL SOUND0:49–0:52
Hold the finished mug and offer card for three seconds.
Editor references · picture, captions and source clips
Picture & captions
| Ad time / beat | Picture / source | Overlay |
|---|---|---|
| 0:00–0:04.5 Inspect the print | Begin already tight on the actual finished Pinkie mug in hands, with curved surface and rim visible. Ask the question calmly, as an invitation to inspect. At 4.5s the fur-detail line immediately answers it. No fake blur, beauty filter or durability test.Mug Reveal.MOV · 00:53.46–00:57.96 ↗ | The pet-mug close-up test. |
| 0:04.5–0:08.5 Fine detail | Continue the physical close-up on Pinkie's fur. The picture directly answers the opening invitation.Mug Reveal.MOV · 00:57.46–01:01.46 ↗ | Look at the little details. |
| 0:08.5–0:11 Finished object | Show the matching mug on the grey chair, with printed face and curved surface readable.IMG_6986.MOV · 00:03.00–00:05.50 ↗ | The actual finished print. |
| 0:11–0:20 Name clarity and print placement | First 4.5s: finished Pinkie mug on grey chair, frame the printed name and portrait together. Next 4.5s: actual mug in hands, showing the whole face and space around the ears. These observations concern this shown sample, not a guarantee for every order.IMG_6986.MOV · 00:01.00–00:05.50 ↗Mug Reveal.MOV · 00:57.00–01:01.50 ↗ | Hold previous overlay; let the added detail carry the beat. |
| 0:20–0:27.5 Care in preparation | 3s actual colour-preparation scene, 2.5s trimming transfer, 2s Pinkie mug press. Keep real handling sounds quietly under VO. This montage does not represent the full heat-cycle duration.IMG_6886.MOV · 00:40.50–00:43.50 ↗IMG_6889.MOV · 00:40.00–00:42.50 ↗IMG_6891.MOV · 00:32.00–00:34.00 ↗ | Colour preparation → print → press. |
| 0:27.5–0:32 Why it matters | Same Pinkie mug held beside Pinkie. Physical scale and recognisable face are visible together.IMG_6919.MOV · 00:03.00–00:07.50 ↗ | A familiar face, in your hands. |
| 0:32–0:44 Added buying reason | Actual Pinkie mug reveal with handle visible for 3s, then Pinkie mug held in the founder lap for 9s. Show composition relative to the handle and physical scale; no claims of grip comfort or durability from appearance.Mug Reveal.MOV · 01:00.00–01:03.00 ↗IMG_6919.MOV · 00:00.50–00:09.50 ↗ | Hold the previous overlay; let the product and narration carry this point. |
| 0:44–0:49 Next step | Actual Pinkie mug preview on phone. Shows what trying the viewer's own photo means; no quality guarantee implied by a screen preview. Frame out historical on-screen prices; keep the real preview intact.Pinkie Mug.MOV · 00:47.00–00:52.00 ↗ | No additional overlay; spoken invitation carries the next step. |
| 0:49–0:52 Offer | Freeze the clean finished Pinkie mug with logo and the confirmed offer.IMG_6986.MOV · 00:04.00–00:05.00 ↗ | Mugs from $23.95 · Free shipping · Try it free. |
End card · 3sMugs from $23.95 · Free shipping · CTA: Try it free.
Alternative openers · same body and CTA
B · buyer's inspection
Generate VO: Before you order a pet mug, look this close.
Use the real camera move toward the mug. At 4.5s, the fur close-up supplies the promised inspection. Matter-of-fact delivery, no implication of a durability test.
Overlay: Judge the print up close.
IMG_6986.MOV · 00:01.00–00:05.50 ↗C · details that matter
Generate VO: The little details matter. Even on a coffee mug.
Mug reveal already showing the printed face, then into the same fine-fur close-up at 4.5s. Warm, restrained delivery; the physical print is the evidence.
Overlay: Your dog's details, in print.
Mug Reveal.MOV · 00:53.46–00:57.96 ↗Find your clip
Footage shelf
Times are source-file minutes:seconds. Trim on the original audio; download original files to edit.
Camera roll scrolling with Ollie nearby. Opening footage.
Gifting Full Process/Instant Preview/IMG_6838.MOVOllie mug preview. Use with the couple’s mug gift.
Gifting Full Process/Instant Preview/IMG_6848.MOVFloral Ollie print coming out of printer, then lifted.
Gifting Full Process/Producing Products/IMG_6851.MOVFounder holds real floral Ollie print beside matching laptop preview.
Gifting Full Process/Producing Products/IMG_6858.MOVOllie mug gift. Continuous handover → unwrap → reaction → dog. Start 1.60s to exclude “Go!”
Gifting Full Process/Gifting Moment/IMG_6870.MOVReserve portrait gift. Woman’s “Oh my god. Thank you.” at 17.86–21.26s.
Gifting Full Process/Gifting Moment/IMG_6861.MOVCouple, Ollie, floral portrait and mug. Use early 1–5s; later audio includes direction.
Gifting Full Process/Gifting Moment/IMG_6872.MOVFounder’s purpose at 01:42; design work at 01:51; preview at 02:04. C4 uses this interview throughout.
Founder Videos/Founder Talking & Making Products/Why Start InstaMe.MOVRoyal Pinkie reveal. “Our Pinkie as a queen!” at 12.80–15.34s.
Founder Videos/Founder Talking & Making Products/Portrait Finished.MOVPinkie beside the already-generated royal portrait preview.
Founder Videos/Instant Previews for Founder Products/Pinkie Royal Portrait.MOVPinkie ornament flow: wait at ~5–31s; red ornament at ~32s.
Founder Videos/Instant Previews for Founder Products/Pinkie Ornament.MOVFounder with Pinkie and Reddy. B-roll for the interview.
Founder Videos/Founder and Pets/IMG_6778.MOVModern Pinkie portrait. Very short source: 1.916s.
The Haul/The Haul One Pet/IMG_6909.MOVFounder on the floor with Pinkie and the royal portrait.
The Haul/The Haul One Pet/IMG_6913.MOVFounder holding Pinkie and the Pinkie mug.
The Haul/The Haul One Pet/IMG_6919.MOVFounder seated with Pinkie and the royal portrait.
The Haul/The Haul One Pet/IMG_6934.MOVSingle red Pinkie ornament still. Confirm currently on sale.
Product Close Shots/Product Only/IMG_7023.HEICClean Pinkie mug still.
Product Close Shots/Product Only/IMG_6985.HEICClean royal Pinkie portrait still; end-card asset.
Product Close Shots/Product Only/IMG_6963.HEICPinkie close-up on a chair.
The Haul/Pet and Product B Roll/IMG_6895.MOVMixed Pinkie + Reddy haul. Do not use as one-dog proof.
The Haul/Pet and Product B Roll/IMG_6908.MOVHands wrapping/taping the Ollie mug transfer.
Gifting Full Process/Producing Products/IMG_6856.MOVMug placed into press and press closed.
Gifting Full Process/Producing Products/IMG_6857.MOVFounder holds the printed mug transfer sheet.
Gifting Full Process/Producing Products/IMG_6853.MOVReddy beside the two-pet portrait. Reserve; not Ollie.
Product Close Shots/Product with Pet/IMG_6976.MOVFounder introduces herself and her working station. 03.16–06.30.
Founder Videos/Founder Selfie/IMG_6990.MOVPinkie mug reveal: “It looks just like her” 49.50–52.76; tiny fur detail 53.46–57.42.
Founder Videos/Founder Talking & Making Products/Mug Reveal.MOVHow InstaMe works: upload/preview 07.66–13.88; colour adjustment 40.38–45.72.
Founder Videos/Founder Talking & Making Products/IMG_6886.MOVFounder points out Pinkie’s unequal black markings in the real royal portrait, 13.26–22.44.
Founder Videos/Founder Talking & Making Products/IMG_6897.MOVReal exchange about finding the right temperature and failed attempts, 35.88–44.52.
Founder Videos/Founder Talking & Making Products/IMG_6906.MOVPinkie mug preview: use the clear result around 47–53s.
Founder Videos/Instant Previews for Founder Products/Pinkie Mug.MOVPinkie mug transfer preparation; scissors trimming the actual printed transfer around 40-42.5s.
Founder Talking & Making Products/IMG_6889.MOVActual Pinkie mug press; tight operator/mug view at 32-34.5s.
Founder Talking & Making Products/IMG_6891.MOVFinished Pinkie mug on grey chair; camera approaches the real printed face, 1.5-5.5s.
Product Only/IMG_6986.MOVExport checklist
- H.264 MP4 · 30fps · stereo · around −14 LUFS.
- Each approved opener: full 9:16 ad, 1080 × 1920, captioned + clean. Lead A also in 4:5, 1080 × 1350, captioned + clean.
- Captions: bold sans-serif, 1–2 lines, y=384–1536. Keep faces/products within y=285–1635 for the central 4:5 crop; match dog/print colour.
- Clean = no added text, logo or CTA. End card stays 3s in the captioned version.
- Name: C1_hookA_9x16_captions.mp4 / C1_hookA_9x16_clean.mp4. Add _30s or _60s to C4 filenames.
- Deliver the final source take log. Three openers are preferred; two strong ones are fine.
- No stock, generated shots, filters or stickers. Only slow footage verified as 60fps; keep C2’s protected reaction real time. Use the client-confirmed category price and free shipping on every offer card.