Ollie + phone: photo selection 8–9s, loading 10s, floral reveal 11s.
Gifting Full Process/Instant Preview/IMG_6849.MOVEditor cut sheet · September 2026
InstaMe. Five cuts, ready to build.
Blue = generate voiceover. Gold = use the linked clip’s own voice. Gray = original sound.
- Generate blue VO for C1, C2, C5 and C6. C4 uses the founder’s own recorded words only. Copy buttons contain only words to generate.
- C2 reaction and all C4 speech: use linked original audio. C2 VO goes before/after the reaction only. No music on C2/C4; keep real sound underneath all cuts.
- Keep the correct dog and design together: Ollie in C1/C2; Pinkie in C5. No stock or generated shots.
- End cards: product fills frame + InstaMe logo + the exact listed line/CTA, held 3s. “From $23” is a placeholder: confirm price and any shipping claim with InstaMe before export.
- Use original Drive files for editing. Timecodes below are source search points; trim on complete words.
C1 · 30sYour favorite face deserves wall spacePreview demo · new VOC2 · 40sWatch his faceGift reaction · original audioC4 · 30s + optional 60sWhy I built InstaMeFounder · original audioC5 · 25sOne dog. A whole personality.Haul · new VOC6 · 20sHow your pet photo becomes a keepsakeProcess · VO + original machine sound
C1 · 30s
Your favorite face deserves wall space
- For the pet parent whose camera roll is full of their dog. Lead with the wish to see that face at home; let the real preview and print prove it.
- VO: 64 words across 27s. Keep the actual phone flow visible and the same Ollie artwork throughout. Four body overlays; no 10-second claim.
Audio script
Your favorite dog photo deserves more than your camera roll. InstaMe turns it into a custom pet portrait. Upload one photo, choose a style, and see the preview free. Check those little details that make them yours. Then put that familiar face on your wall, where it can make you smile every day. Tap to preview your pet. Pay only if you love it.
01 · GENERATE VO 0:00–0:04
Your favorite dog photo deserves more than your camera roll.
02 · GENERATE VO 0:04–0:07.5
InstaMe turns it into a custom pet portrait.
03 · GENERATE VO 0:07.5–0:12
Upload one photo, choose a style, and see the preview free.
04 · GENERATE VO 0:12–0:15.5
Check those little details that make them yours.
05 · GENERATE VO 0:15.5–0:22
Then put that familiar face on your wall, where it can make you smile every day.
06 · GENERATE VO 0:22–0:27
Tap to preview your pet. Pay only if you love it.
Picture & captions
| Ad time | Picture / source | Overlay |
|---|---|---|
| 0:00–0:04 | Camera roll scrolling with Ollie nearby.IMG_6838.MOV · 00:07.00–00:11.00 ↗ | One dog photo → your wall. |
| 0:04–0:07.5 | Reveal the real floral portrait in the founder’s hands.IMG_6858.MOV · 00:03.50–00:07.00 ↗ | Custom art from one pet photo. |
| 0:07.5–0:12 | Photo choices → loading → actual floral preview. Keep the UI readable.IMG_6849.MOV · 00:07.60–00:12.10 ↗ | Preview it free. |
| 0:12–0:15.5 | Hold on Ollie and the floral artwork on the phone. Small crop toward the face.IMG_6849.MOV · 00:11.00–00:14.50 ↗ | Keep previous overlay; no new text. |
| 0:15.5–0:18 | Match to the same floral design in the physical print.IMG_6858.MOV · 00:02.50–00:05.00 ↗ | From your phone. Into your home. |
| 0:18–0:22 | Ollie with the couple and the floral portrait. Remove off-camera direction.IMG_6872.MOV · 00:00.80–00:04.80 ↗ | Keep previous overlay. |
| 0:22–0:27 | Print coming out and lifted; freeze final clean frame for the last 0.1s. Spoken CTA continues.IMG_6851.MOV · 00:00.00–00:04.90 ↗ | None. |
| 0:27–0:30 | Freeze clean floral print; add logo and end card.IMG_6858.MOV · 00:06.00–00:07.00 ↗ | Free preview. From $23. Pay only if you love it. / Try it free. |
End card · 3s Free preview. From $23. Pay only if you love it. · CTA: Try it free.
“From $23” is the brief’s placeholder. Confirm the starting price with InstaMe before video export.
Alternative openers · keep the same body
B · finished portrait first
- Generate VO: “That dog photo you show everyone? Give it wall space.”
- Replace the first 4s. Overlay: “Your favorite face. On your wall.” Keep the body.
C · dog + phone first
- Generate VO: “Your dog already owns your heart. Now give them wall space.”
- Replace the first 4s. Overlay: “One dog photo → custom portrait.” Keep the body.
C2 · 40s
Watch his face
- For the person shopping for a dog-obsessed partner. Narrator introduces the gift and explains how to make it; recorded dialogue carries the reaction.
- Keep source IMG_6870 01.60–20.00 uncut at 1×. No VO over this 18.4s reaction. Natural sound throughout; no music or customer label.
- Generate the blue opening and closing VO separately, about 140–150 wpm. Keep it distinct from the people in the clip.
Audio script
For the person whose dog is their whole personality. InstaMe turns a photo of their dog into a custom mug. A little reminder of their favorite face with every morning coffee. Upload their pet’s photo and preview their gift free.
01 · GENERATE VO 0:00–0:04
For the person whose dog is their whole personality.
02 · USE ORIGINAL CLIP AUDIO 0:04–0:22.4
IMG_6870.MOV · 00:01.60–00:20.00 ↗This is for you! Oh my god, it looks so good! Look at you, Ollie!
03 · GENERATE VO 0:22.4–0:27.6
InstaMe turns a photo of their dog into a custom mug.
04 · GENERATE VO 0:27.6–0:32.8
A little reminder of their favorite face with every morning coffee.
05 · GENERATE VO 0:32.8–0:37
Upload their pet’s photo and preview their gift free.
Picture & captions
| Ad time | Picture / source | Overlay |
|---|---|---|
| 0:00–0:04 | Ollie and the mug close-up from after the reaction; narrator hook, retain quiet room sound.IMG_6870.MOV · 00:24.00–00:28.00 ↗ | Gift idea for a dog-obsessed person. |
| 0:04–0:22.4 | One continuous handover → unwrap → reaction. Source speech: 01.80 “This is for you”; 13.66 “Oh my god…”; 16.98 “Look at you, Ollie!” Keep all the pauses and handling sound.IMG_6870.MOV · 00:01.60–00:20.00 ↗ | First 3s: “Watch his face.” Then verbatim dialogue only. |
| 0:22.4–0:27.6 | Show the actual Ollie mug preview. Narrator returns after the reaction has landed.IMG_6848.MOV · 00:02.00–00:07.20 ↗ | Their dog. Their own mug. |
| 0:27.6–0:32.8 | Mug and Ollie close-up, then couple with the gift. Keep early couple footage only.IMG_6870.MOV · 00:24.90–00:27.90 ↗IMG_6872.MOV · 00:00.80–00:03.00 ↗ | A favorite face. Every morning. |
| 0:32.8–0:37 | Back to the real mug preview under the spoken next step.IMG_6848.MOV · 00:02.20–00:06.40 ↗ | Preview their gift free. |
| 0:37–0:40 | Freeze the clean Ollie mug frame + logo + end card.IMG_6870.MOV · 00:25.00–00:28.00 ↗ | Made from one photo. From $23 — preview it free first. / Make theirs. |
End card · 3s Made from one photo. From $23 — preview it free first. · CTA: Make theirs.
“From $23” is the brief’s placeholder. Confirm the starting price with InstaMe before video export.
Alternative openers · keep the same body
B · dog first
- Generate VO: “Stuck on a gift? Start with the dog they love.”
- Replace the first 4s only. Overlay: “Stuck on a gift for a dog lover?” Then the same uninterrupted reaction and body.
C · wrapped gift first
- Generate VO: “For the dog lover who already has everything. Almost.”
- Replace the first 4s only. Overlay: “They have everything. Except this.” Then restart at source 01.60 for the complete uncut reaction.
C4 · 30s + optional 60s
Why I built InstaMe
- Founder talking about InstaMe: her design ambition → sharing it with other pet owners → making the preview easy. Use her recorded words; keep the pauses and imperfect delivery. Captions only where audio is unclear.
- 30s lead; optional 60s adds her design work and how the store lets everyone use it. No generated founder VO or music.
- Three candidate opening lines are logged below (lead A + alternatives B/C). Select before cutting; B/C replace the opener only.
Audio script
01 · USE ORIGINAL CLIP AUDIO 0:00–0:04.3
Why Start InstaMe.MOV · 01:02.50–01:06.80 ↗I want something not just with the photo, I want something more artsy.
02 · USE ORIGINAL CLIP AUDIO 0:04.3–0:12.6
Why Start InstaMe.MOV · 01:42.10–01:50.42 ↗I wonder if more people would love to spread the joy with their pets with items that has a little more design than just a photo.
03 · USE ORIGINAL CLIP AUDIO 0:12.6–0:14.7
Why Start InstaMe.MOV · 02:15.58–02:17.68 ↗So I just love the ease of InstaMe.
04 · USE ORIGINAL CLIP AUDIO 0:14.7–0:25.7
Why Start InstaMe.MOV · 02:04.18–02:15.16 ↗And when people are ready to see the design, you only take some 30 seconds to see the design and to decide if they love it or not. And then they can purchase the item easily.
Picture & captions
| Ad time | Picture / source | Overlay |
|---|---|---|
| 0:00–0:04.3 | Founder on camera; her own opening line, with the raw framing left intact.Why Start InstaMe.MOV · 01:02.50–01:06.80 ↗ | None. |
| 0:04.3–0:08.6 | Keep her voice; founder with her dogs under the words about sharing joy with pets.IMG_6778.MOV · 00:01.00–00:05.30 ↗ | None. |
| 0:08.6–0:12.6 | Back to her face as she explains wanting more design than a photo.Why Start InstaMe.MOV · 01:46.42–01:50.42 ↗ | None. |
| 0:12.6–0:14.7 | Stay with the founder as she names InstaMe.Why Start InstaMe.MOV · 02:15.58–02:17.68 ↗ | None. |
| 0:14.7–0:21.7 | Her preview explanation continues over the real Pinkie royal portrait preview.Pinkie Royal Portrait.MOV · 00:05.00–00:12.00 ↗ | None. |
| 0:21.7–0:24.7 | Her voice continues over a wide view of her operating the mug press. This illustrates the store’s production, not the Pinkie portrait being made.IMG_6857.MOV · 00:00.30–00:03.30 ↗ | None. |
| 0:24.7–0:25.7 | Return to her for the end of the sentence.Why Start InstaMe.MOV · 02:14.16–02:15.16 ↗ | None. |
| 0:25.7–0:27 | Pinkie beside the finished portrait; brief room-tone breath.IMG_6934.MOV · 00:05.50–00:06.80 ↗ | None. |
| 0:27–0:30 | Royal portrait filling the frame + InstaMe logo + brief’s end card.IMG_6963.HEIC · Still image ↗ | Upload one photo. See yours in seconds — free. / Try it free. |
End card · 3s Upload one photo. See yours in seconds — free. · CTA: Try it free.
Alternative openers · keep the same body
B · the shared-joy idea
- Original audio: “Oh my god, this brings people so much joy.”
- Use founder talking at this source point; replace the 4.3s opener. Let this opening breathe to about 3s; the common body is unchanged.
C · design for everyone
- Original audio: “I can design it once, and everybody can use it.”
- Use this different talking excerpt for the first 3.2s; keep the body.
Optional 60-second founder cut · original audio only
- Adds her design process and the reason for building a store around reusable designs. Keep the natural false start “I have… I can…”; no music or new VO.
01 · USE ORIGINAL CLIP AUDIO 0:00–0:04.3
Why Start InstaMe.MOV · 01:02.50–01:06.80 ↗I want something not just with the photo, I want something more artsy.
02 · USE ORIGINAL CLIP AUDIO 0:04.3–0:12.6
Why Start InstaMe.MOV · 01:42.10–01:50.42 ↗I wonder if more people would love to spread the joy with their pets with items that has a little more design than just a photo.
03 · USE ORIGINAL CLIP AUDIO 0:12.6–0:25.2
Why Start InstaMe.MOV · 01:51.56–02:04.12 ↗I really love InstaMe because I design everything once. Of course, it takes lots of tweaking, every design, I take three to four days to really hone it and make it perfect.
04 · USE ORIGINAL CLIP AUDIO 0:25.2–0:36.2
Why Start InstaMe.MOV · 02:04.18–02:15.16 ↗And when people are ready to see the design, you only take some 30 seconds to see the design and to decide if they love it or not. And then they can purchase the item easily.
05 · USE ORIGINAL CLIP AUDIO 0:36.2–0:48.1
Why Start InstaMe.MOV · 02:18.34–02:30.28 ↗And as a artist, I’m happy I don’t have to draw the same design over and over again. I have… I can design it once, and everybody can use it. And I can move on to the new designs.
06 · USE ORIGINAL CLIP AUDIO 0:48.1–0:55.4
Why Start InstaMe.MOV · 02:40.06–02:47.34 ↗I love making new designs. And I love the idea that I can make the design once and then everyone can share the design and the joy.
| Ad time | Picture / source | Overlay |
|---|---|---|
| 0:00–0:04.3 | Founder on camera; her own opening line, with the raw framing left intact.Why Start InstaMe.MOV · 01:02.50–01:06.80 ↗ | None. |
| 0:04.3–0:08.6 | Keep her voice; founder with her dogs under the words about sharing joy with pets.IMG_6778.MOV · 00:01.00–00:05.30 ↗ | None. |
| 0:08.6–0:12.6 | Back to her face as she explains wanting more design than a photo.Why Start InstaMe.MOV · 01:46.42–01:50.42 ↗ | None. |
| 0:12.6–0:25.2 | Founder on camera describing the work behind the designs. Keep her natural delivery; don’t turn the three-to-four-day design work into an order turnaround claim.Why Start InstaMe.MOV · 01:51.56–02:04.12 ↗ | None. |
| 0:25.2–0:33.9 | Her voice over Pinkie’s royal portrait preview.Pinkie Royal Portrait.MOV · 00:05.00–00:13.70 ↗ | None. |
| 0:33.9–0:36.2 | Back to founder at the end of the preview/purchase explanation.Why Start InstaMe.MOV · 02:12.86–02:15.16 ↗ | None. |
| 0:36.2–0:43.2 | Founder on camera explains why reusable designs let her keep creating.Why Start InstaMe.MOV · 02:18.34–02:25.34 ↗ | None. |
| 0:43.2–0:48.1 | Her voice continues; wide shot of her operating the press, then a steady close-up of the press.IMG_6857.MOV · 00:00.30–00:03.30 ↗IMG_6857.MOV · 00:07.00–00:08.90 ↗ | None. |
| 0:48.1–0:55.4 | Return to her for what she loves about the store and creating new designs.Why Start InstaMe.MOV · 02:40.06–02:47.34 ↗ | None. |
| 0:55.4–0:57 | Founder with dogs; room-tone breath.IMG_6778.MOV · 00:02.00–00:03.60 ↗ | None. |
| 0:57–1:00 | Royal portrait filling frame + logo + same founder end card.IMG_6963.HEIC · Still image ↗ | Upload one photo. See yours in seconds — free. / Try it free. |
C5 · 25s
One dog. A whole personality.
- For the owner whose dog runs the house. Play the product build as an affectionate joke, then land on everyday use.
- VO: 50 words across 22s. Four Pinkie products: modern portrait, royal portrait, mug, ornament. Confirm ornament availability; no mixed-dog wide, t-shirt or tote.
Audio script
Your dog runs the house. Might as well decorate accordingly. InstaMe turns one pet photo into custom portraits, mugs and ornaments. Pinkie on the wall. Pinkie as royalty. Even morning coffee gets that face. Little things that make you smile every day. Upload your dog’s photo. Preview your favorite free.
01 · GENERATE VO 0:00–0:04
Your dog runs the house. Might as well decorate accordingly.
02 · GENERATE VO 0:04–0:09
InstaMe turns one pet photo into custom portraits, mugs and ornaments.
03 · GENERATE VO 0:09–0:14.5
Pinkie on the wall. Pinkie as royalty. Even morning coffee gets that face.
04 · GENERATE VO 0:14.5–0:18
Little things that make you smile every day.
05 · GENERATE VO 0:18–0:22
Upload your dog’s photo. Preview your favorite free.
Picture & captions
| Ad time | Picture / source | Overlay |
|---|---|---|
| 0:00–0:04 | Pinkie alongside the royal portrait; tight enough to read the matching face.IMG_6913.MOV · 00:04.00–00:08.00 ↗ | One pet photo. All of this. |
| 0:04–0:08 | Four fast reveals: modern portrait → royal portrait → mug → ornament, about 1s each.IMG_6909.MOV · 00:00.30–00:01.30 ↗IMG_6934.MOV · 00:01.00–00:02.00 ↗IMG_6919.MOV · 00:04.00–00:05.00 ↗IMG_7023.HEIC · Still image ↗ | One pet photo. All of this. |
| 0:08–0:09 | Hold the ornament still for the last product word.IMG_7023.HEIC · Still image ↗ | Keep previous overlay. |
| 0:09–0:14.5 | Modern portrait 1.5s → royal portrait 1.5s → mug 2.5s. Match the spoken item names.IMG_6909.MOV · 00:00.30–00:01.80 ↗IMG_6934.MOV · 00:02.00–00:03.50 ↗IMG_6919.MOV · 00:03.00–00:05.50 ↗ | On the wall. / As royalty. / Morning coffee. |
| 0:14.5–0:18 | Real Pinkie next to the royal portrait. Let this beat breathe after the quick build.IMG_6934.MOV · 00:03.50–00:07.00 ↗ | That face. Every day. |
| 0:18–0:22 | Pinkie beside the real royal portrait preview during the spoken CTA.Pinkie Royal Portrait.MOV · 00:05.00–00:09.00 ↗ | Preview your favorite free. |
| 0:22–0:25 | Royal Pinkie portrait still + logo + end card.IMG_6963.HEIC · Still image ↗ | All made from one photo. From $23 — preview it free. / Start with one photo. |
End card · 3s All made from one photo. From $23 — preview it free. · CTA: Start with one photo.
“From $23” is the brief’s placeholder. Confirm the starting price with InstaMe before video export.
Alternative openers · keep the same body
B · Pinkie first
- Generate VO: “Too many things with your dog’s face on them? Impossible.”
- Replace the first 4s only. Overlay: “Too much dog decor? Impossible.” Keep the body.
C · morning mug first
- Generate VO: “Your morning coffee called. It wants your dog on it.”
- Replace the first 4s only. Overlay: “Your dog. On your coffee mug.” Keep the body.
C6 · 20s
How your pet photo becomes a keepsake
- For the pet owner who wants to see how the physical product is made. Explain the portrait and mug steps shown, then connect them to a familiar face they can hold.
- Generate the blue VO, about 125–140 words/minute. Keep the first half-second sound-only; retain printer, wrapping and press sounds under speech and between phrases. No music needed.
- No claims about printing location, shipping speed, quality inspections or production starting after approval.
Audio script
Here’s how your dog’s photo becomes a keepsake. A portrait, printed for your wall. A mug design, wrapped by hand. Then into the press. That familiar face, on something you can hold. See yours free first. Try it free.
01 · KEEP ORIGINAL SOUND 0:00–0:00.5
IMG_6851.MOV · 00:00.00–00:00.50 ↗02 · GENERATE VO 0:00.5–0:04
Here’s how your dog’s photo becomes a keepsake.
03 · GENERATE VO 0:04–0:07
A portrait, printed for your wall.
04 · GENERATE VO 0:07–0:10
A mug design, wrapped by hand.
05 · GENERATE VO 0:10–0:13
Then into the press.
06 · GENERATE VO 0:13–0:17
That familiar face, on something you can hold.
07 · GENERATE VO 0:17–0:20
See yours free first. Try it free.
Picture & captions
| Ad time | Picture / source | Overlay |
|---|---|---|
| 0:00–0:04 | Start on the print emerging. First 0.5s: printer only; VO enters over the same shot. Keep the machine audible.IMG_6851.MOV · 00:00.00–00:04.00 ↗ | From pet photo to keepsake. |
| 0:04–0:07 | Founder holding the finished floral print beside its matching digital design.IMG_6858.MOV · 00:03.00–00:06.00 ↗ | None. |
| 0:07–0:10 | Hands wrap the printed transfer around the mug. Hear the paper/tape.IMG_6856.MOV · 00:04.20–00:07.20 ↗ | None. |
| 0:10–0:13 | Press closing. Leave a small speech gap after “press” so the mechanism is audible.IMG_6857.MOV · 00:07.00–00:10.00 ↗ | None. |
| 0:13–0:17 | Founder holds the physical floral portrait; keep her hands/face visible.IMG_6858.MOV · 00:03.00–00:07.00 ↗ | None. |
| 0:17–0:20 | Freeze the finished product frame + InstaMe logo + exact brief end card. Spoken CTA continues.IMG_6858.MOV · 00:06.00–00:07.00 ↗ | See yours free first. From $23. / Try it free. |
End card · 3s See yours free first. From $23. · CTA: Try it free.
“From $23” is the brief’s placeholder. Confirm the starting price with InstaMe before video export.
Alternative openers · keep the same body
B · press first
- Generate VO: “Your pet’s face, on something you can actually hold.”
- First 0.5s: original press click. VO over the rest of this 4s opener; join the lead body at 4s.
C · operator first
- Generate VO: “Ever wondered how a pet photo becomes a gift?”
- First 0.5s: original handling sound. VO over the rest of this 4s opener; join the lead body at 4s.
Find your clip
Footage shelf
Times are source-file minutes:seconds. Trim on the original audio; download original files to edit.
Camera roll scrolling with Ollie nearby. Opening footage.
Gifting Full Process/Instant Preview/IMG_6838.MOVOllie mug preview. Use with the couple’s mug gift.
Gifting Full Process/Instant Preview/IMG_6848.MOVFloral Ollie print coming out of printer, then lifted.
Gifting Full Process/Producing Products/IMG_6851.MOVFounder holds real floral Ollie print beside matching laptop preview.
Gifting Full Process/Producing Products/IMG_6858.MOVOllie mug gift. Continuous handover → unwrap → reaction → dog. Start 1.60s to exclude “Go!”
Gifting Full Process/Gifting Moment/IMG_6870.MOVReserve portrait gift. Woman’s “Oh my god. Thank you.” at 17.86–21.26s.
Gifting Full Process/Gifting Moment/IMG_6861.MOVCouple, Ollie, floral portrait and mug. Use early 1–5s; later audio includes direction.
Gifting Full Process/Gifting Moment/IMG_6872.MOVFounder’s purpose at 01:42; design work at 01:51; preview at 02:04. C4 uses this interview throughout.
Founder Videos/Founder Talking & Making Products/Why Start InstaMe.MOVRoyal Pinkie reveal. “Our Pinkie as a queen!” at 12.80–15.34s.
Founder Videos/Founder Talking & Making Products/Portrait Finished.MOVPinkie beside the already-generated royal portrait preview.
Founder Videos/Instant Previews for Founder Products/Pinkie Royal Portrait.MOVPinkie ornament flow: wait at ~5–31s; red ornament at ~32s.
Founder Videos/Instant Previews for Founder Products/Pinkie Ornament.MOVFounder with Pinkie and Reddy. B-roll for the interview.
Founder Videos/Founder and Pets/IMG_6778.MOVModern Pinkie portrait. Very short source: 1.916s.
The Haul/The Haul One Pet/IMG_6909.MOVFounder on the floor with Pinkie and the royal portrait.
The Haul/The Haul One Pet/IMG_6913.MOVFounder holding Pinkie and the Pinkie mug.
The Haul/The Haul One Pet/IMG_6919.MOVFounder seated with Pinkie and the royal portrait.
The Haul/The Haul One Pet/IMG_6934.MOVSingle red Pinkie ornament still. Confirm currently on sale.
Product Close Shots/Product Only/IMG_7023.HEICClean Pinkie mug still.
Product Close Shots/Product Only/IMG_6985.HEICClean royal Pinkie portrait still; end-card asset.
Product Close Shots/Product Only/IMG_6963.HEICPinkie close-up on a chair.
The Haul/Pet and Product B Roll/IMG_6895.MOVMixed Pinkie + Reddy haul. Do not use as one-dog proof.
The Haul/Pet and Product B Roll/IMG_6908.MOVHands wrapping/taping the Ollie mug transfer.
Gifting Full Process/Producing Products/IMG_6856.MOVMug placed into press and press closed.
Gifting Full Process/Producing Products/IMG_6857.MOVFounder holds the printed mug transfer sheet.
Gifting Full Process/Producing Products/IMG_6853.MOVReddy beside the two-pet portrait. Reserve; not Ollie.
Product Close Shots/Product with Pet/IMG_6976.MOVExport checklist
- H.264 MP4 · 30fps · stereo · around −14 LUFS.
- Each approved opener: full 9:16 ad, 1080 × 1920, captioned + clean. Lead A also in 4:5, 1080 × 1350, captioned + clean.
- Captions: bold sans-serif, 1–2 lines, y=384–1536. Keep faces/products within y=285–1635 for the central 4:5 crop; match dog/print colour.
- Clean = no added text, logo or CTA. End card stays 3s in the captioned version.
- Name: C1_hookA_9x16_captions.mp4 / C1_hookA_9x16_clean.mp4. Add _30s or _60s to C4 filenames.
- Deliver the final source take log. Three openers are preferred; two strong ones are fine.
- No stock, generated shots, filters or stickers. Only slow footage verified as 60fps; keep C2’s protected reaction real time. Confirm placeholder price before export.